Financial Services Review named FMG its Financial Advisors Digital Marketing Platform of the Year for 2026, and this feature interview with FMG Chief Marketing and Experience Officer Susan Theder explores what that recognition reflects about where advisor marketing is heading.
Theder discusses how FMG has built its platform around the core challenge of organic growth – helping advisors stay visible, communicate consistently, and convert that visibility into client relationships – and why the firms pulling ahead in the current market are those treating marketing as infrastructure rather than an afterthought.
