FMG contributor outlines Advisorpedia five timely content topics advisors should publish during summer months when many firms go quiet on marketing. The recommended topics are supporting adult children financially, handling financial windfalls, explaining Trump Accounts (newly available as of July 2026), conducting mid-year financial check-ins, and addressing back-to-school and college planning concerns. The piece emphasizes that staying visible through summer content keeps advisors top-of-mind when prospects have questions and signals recency to AI search tools that are increasingly factoring fresh content into advisor recommendations.
FAQs:
Q: Why should I keep publishing content in summer if most of my clients are on vacation?
A: Financial questions don’t pause for summer. Your prospects are still making decisions, asking questions, and searching for advisor guidance on topics like inheritances, college costs, and market volatility. More importantly, AI-powered search tools like ChatGPT and Google’s AI Overviews prioritize recent content when making advisor recommendations. A content gap this summer shows up as a credibility gap when prospects search for an advisor in the fall.
Q: Which of these five topics should I prioritize if I don’t have time for all of them?
A: Lead with the financial cost of supporting adult children and financial windfalls. These hit close to home for a large portion of your client base and generate responses. Trump Accounts are time-sensitive since contributions opened July 2026, so tackle that next if you have clients with children or grandchildren under 18. The other three topics can follow based on your specific client demographics.
Q: How do I make these topics specific to my niche instead of generic?
A: The article gives you the angles, but you customize the application. If you specialize in business owners, emphasize the business succession angle of financial windfalls and Trump Accounts for business heirs. If you focus on retirees, center the adult children content on how it impacts retirement plans. The topics work because they’re universally relevant—your niche specificity comes from how you frame them.
Q: Can I repurpose these five content ideas across multiple channels?
A: Yes. Each topic works as a blog post, email segment, social media thread, or even a short video. The article specifically mentions that one piece of content should fuel multiple channels—a blog post becomes social posts, email content, and video clips. Plan for repurposing before you create the content, not after.
Q: What’s the Trump Accounts content angle that makes this topic relevant right now?
A: Contributions to Trump Accounts opened July 4, 2026. Clients with children or grandchildren under 18 are hearing about these accounts everywhere and looking to their advisor for clear guidance on whether they belong in the financial plan. Being the advisor who explains this clearly and early positions you as current and forward-thinking.
