Or, “How does Google work?” While this is a complicated question, it can be boiled down to three distinct steps – Crawl, Index, and Rank. It’s important for financial advisors to pay attention to Google and SEO, because most likely, new clients are going to search for you online before they contact you. Learn more about how Google discovers your site and deems it relevant to searches in the video below.

At the end of the day, search engines reward you for frequently posting detailed, unique content that provides value to your readers. If getting into Google’s good graces is interesting to you (and it should be if you’re hoping to reach new clients!), you need to invest time and energy into SEO. A great way to get started is by working with a personal marketing coach, which is available with our Elevate package! Request a demo of Elevate and learn more today.