For the first “Trending This Tuesday” of the month, we are sharing five awesome articles. To learn the difference between Google Analytics and Google Search Console, learn more about content distribution and much more, be sure to give this week’s article a read.

1. What’s the Difference Between Google Analytics and Google Search Console? via Twenty Over Ten

As a financial advisor, you have a lot on your plate. Not only are you prospecting and working with clients, but you have to connect and market to your audience. For this reason, it’s important that advisors are utilizing Google Analytics and Google Search Console, but what is the difference between the two?

Learn more about each and how to fully utilize them in the full article!

2. Two sentence financial advisor email sequences that WON’T make you sound like a teenager via Sara Grillo

When it comes to financial advisor prospecting emails, there are a lot of different things you may here. In this podcast, Sara Grillo is sharing two sample email sequences to use when you contact somebody for the first time to try to get them to be your client. Be sure to give it a listen.

3. Content Creation to Distribution: Every Step Simplified for Advisors With Johnny Sandquist (Ep. 354) via ProudMouth

You’ve heard the saying “content is king,” but what about content distribution? That is incredibly important, as well! In this podcast episode, Matt Halloran caught up with Johnny Sandquist, the CEO at Three Crowns Copywriting and Marketing LLC, a content creator for Fintech firms, and a marketing strategist for RIAs.

Tune in to learn

  • Why the “set it and forget it” strategy doesn’t work when outsourcing content
  • How to tackle the biggest content-marketing roadblocks
  • Every reason to pursue a highly specific niche
  • A Venn diagram to illustrate where you should spend the most time online
  • And much more!

4. Pros and Cons of Video Marketing For Financial Advisors via The Podcast Factory

It can seem intimidating, but by making simple videos on your phone, your can increase your marketing. Tune into this podcast episode, to learn the pros and cons of video marketing and how you can use it to grow your business.

5. Writing Wednesday: The 5 Things You Need For Clear, Beautiful Website Copy via Perfectly Planned Content

When done well, writing really has a positive impact on your business, and that goes for the writing on your website. It is often your brand’s first impression, so you want to ensure that you have created a strong website that converts. In this blog and video, Lauren Straley of Perfectly Planned Content, shares five things you need to clear, beautiful website copy.

  1. Give each page a purpose
  2. Write from your audience’s point of view
  3. Don’t shy away from problems
  4. Know when to stop writing
  5. Make sure you are optimizing

To learn more, be sure to check out the full video and article!

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