Market in Motion Blog


How to Write a SEO Friendly Blog Post

Blogging Basics & Strategies for Financial Advisors, Content, SEO & Google Analytics 0 Comments

SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through blogging. Rather than rewrite your website content or add new pages, a blog post is a great way to share timely information that covers a specific, relevant topic. Not only does it help you present yourself as a thought leader and knowledgeable resource for clients, but it also helps boost your SEO.

Let’s dive into the key elements of a SEO friendly blog post:

Start with Quality Content
First and foremost, your article must be well-written and original. An article with spelling and grammatical errors, repetitive information, and sentences copied and pasted from other sources not only won’t help your SEO, but it can actually hurt it. Not to mention, it doesn’t look professional. If you are having trouble deciding what to write about, think about the questions your clients ask. Are they looking at financial aid options for their child’s college tuition? Are they uncertain about Social Security? Do they worry about the markets? Think about the questions they may be typing into Google and answer those questions.

The Right Length
Aim for a blog post that is at least 300 words. If it’s too short, it won’t help your SEO. Why? First, it’s difficult to maximize your keywords in such a limited space. Ideally, you should include your keywords multiple times in your blog post. But if your article is only a few hundred words long, you don’t have the space to include those keywords more than once or twice. Second, Google and other search engines are looking for content in order to rank your website. A number of studies show that more text correlates with higher search engine rankings. Aim for a blog post that is between 500 and 1,000 words. It’s long enough to capture several keywords and other SEO friendly elements, but it is not so long that it becomes overwhelming for your visitor to read. According to Medium, the optimal blog post (meaning the blog post that receives the most views) takes between three and seven minutes to read. After the seven minute mark, readers start to drop off and leave the page. If your blog post surpasses this length, your audience may not be reading your entire article and could be missing the critical concluding remarks or one of your calls to action.

Make Your Important Statements First
While we all enjoy a little mystery in life, a SEO friendly blog post is not the place for that. Rather than beginning with a lengthy introduction relaying a story that leads to your key point, start backwards. Make your most important points first. Start with a powerful statement (with punchy keywords, of course) and then dive into your personal story or other details you want to incorporate.

Strategically Link
Your blog post should include links. A general rule of thumb is to link no more than once per one hundred words. This doesn’t mean you need five links if your post is 500 words, but you may want to sprinkle in two or three links throughout. When you do link, avoid writing a nondescript “check it out here” or “visit this link.” Use keywords or descriptive terms for your links, such as “investment management FAQs” or “Social Security eBook.” While you can link to external websites, what really matters for your SEO is linking to other pages within your website, particularly those you believe are most important for prospects to visit.

Use Headings, Subheadings, Lists, and Bolded Words
At its simplest, SEO is quite intuitive. Google assumes that whatever words you bold, italicize, underline, or use in a heading or list, are relatively important, as you are calling attention to them. When creating your blog post, add variety to your paragraphs. Include a header, subhead, and a few bullet points. Bold a few keywords you want to highlight, such as “retirement income planning” or “stretch IRAs.”

Add Images (and Optimize Them)

Within your blog post, include a relevant image. It adds a nice design element to your post and also helps with your SEO when you optimize it with relevant keywords. How do you do this? If you are using the FMG Suite dashboard, upload a photo and insert it into your post. Once the image is in place, click on “Set Image Properties” icon.

Fill in the “Alt Text” space and “Long Description” space. In the “Alt Text” space, include a brief name for the image using your keywords. For this advisor offering a retirement readiness kit, we kept the “Alt Text” short and simple, naming it “Retirement Readiness Kit.” For the “Long Description,” expand on the “Alt Text,” like “Download your free Retirement Readiness Kit from ABC Financial.”

Go Above and Beyond
To pack an extra punch, share each blog post you publish with your audience! Share the post on social media and send out an email to your clients with the link. This will help you drive more traffic to your site.

The most important thing to remember about SEO is that it’s not all about SEO. Ultimately, you are a financial advisor in a business that is largely referral-driven. Don’t sacrifice informative and engaging content for the chance to rank one position higher on Google. Appearing on the first page of Google isn’t the end goal; it’s an opportunity for prospects and referrals to find you online and learn more about you. You can find the right balance by creating an informative article that answers a common question and includes several keywords, links, headers, and images.

<!– / OptinMonster →

Related Content

Back to blog list


Join Discussion

Still Have Questions?

You've Been April Fooled!

While we can't help you with your wardrobe (sorry), we can help you become an amazing marketer. Click below to check out some of our latest resources. And thanks for playing!

Make Me a Great Marketer

Become a Marketing Master

Sign up for our marketing e-newsletter to receive marketing tips for financial professionals, including exclusive whitepapers, broadcast invites, and other content.

Privacy Policy

Get a Sample Email Campaign

The best way to experience FMG Suite Campaigns is to receive one the same way that your clients and prospects receive them — in your email inbox. Let us send you one today!

Privacy Policy

Get 1 Month Free

Receive your first month of our Monthly Market Insights campaign for free.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

Experience The FMG Suite Difference!

Tell us a little about yourself and an expert will reach out to you and walk you through our award winning automated marketing platform.

Privacy Policy

How is Your Business Listed?

Check the consistency of your online business information with help from our listings scan.

Enter business information to scan below:

Business Name *
Street Address *
City *
State *
Phone *
Scan Now

Want to kick the tires first?
Check out our Free 7-day Trial.
No credit card required to start.

Privacy Policy

Get Started with Copywriting

An expert will reach out right away to help you craft your content

Privacy Policy

Learn More About Pre-Designed Pages

Enter your contact info below and an expert will be in touch soon.

Privacy Policy

Get Started with Custom Video

An expert will reach out right away to help you create your content

Privacy Policy

Let's Build Your Suite

An expert will reach out right away to help you build your suite!

Privacy Policy

A Truly Free 7-Day Trial

No Credit Cards. No Downloads. No Commitments. No Strings Attached.

Sign up now and you’ll be up and running on our integrated and automated marketing platform in a matter of minutes.

  • This field is for validation purposes and should be left unchanged.

Copywriting Sample

Distill Your Niche

"...while they can’t turn back the clock and address these issues beforehand - such as increasing their spouse’s life insurance or saving more - there are ways to take control and feel more confident in their future.
When working with widows, there are a few first steps I recommend taking:

1. Get Organized
Whether or not you handled all of your family’s finances, some, or none, the first step is to organize your financial documents. Before you can determine how to budget and what steps to take, you have to first understand where you stand financially. If you are having trouble translating your investment account statements, a financial advisor can help you understand what your documents mean. You’ll want to copy and safeguard your important documents and review life insurance policies with a trusted advisor.

2. Budget for a Single Income
More than half of widows have difficulty adjusting to a single income. This may because they haven’t reevaluated their bills and expenses and adjusted..."

View Complete Sample

Copywriting Sample

Consistent Messaging

"...Once we understand your family’s current circumstances, goals, and unique needs, we develop strategies to help preserve and potentially grow your wealth and take over the time-consuming tasks associated with managing your complex financial affairs. Working with a family office can benefit families in a number of ways, including:

  • Preserving wealth through proactive management and appropriate strategies
  • Mitigating risk by diversifying investments
  • Assisting with the transfer of wealth from one generation to the next through strategic asset allocation and estate planning..."

View Complete Sample

Copywriting Sample

Unique Articles in Your Voice

"...More than likely, you have a clear understanding of your relationship with your doctor or your dentist. You pay a fee and, in return, you receive a service, including advice and recommendations based on your individual situation. It would make sense then for your relationship with your financial advisor to be the same; but for many, that’s not the case.

At Financial Guideposts, we’ve noticed a trend: that the general public does not understand the relationship they have with their financial advisor. We want to change that. We believe there are two critical aspects you should understand when working with a financial advisor: how he or she gets paid and what services he or she provides..."

View Complete Sample
FMG Suite