Stop Making Mountains Out Of Blogging
You've probably realized that having a blog is no longer just recipes, vacation photos, or online diaries. Instead, more and more businesses are turning to blogs as a source of communication to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from…
Blogging Strategies for Advisors – Webinar Replay
69% of businesses say blogging is their #1 source of lead generation. That’s quite a statistic for a tool once dubbed “online journaling.” In the digital marketplace, blogging is the driving force behind business branding and growth. What makes it so effective? Studies show that the most…
Podcasting 101 for Financial Advisors
Content marketing isn't limited to the page. You can use video, images, and, which is why we're here today, podcasts to share your messaging and promote your business. Podcasts have significantly grown in popularity these last few years - between January 2013 and September 2015, the number of…
How to Write an SEO Friendly Blog Post
SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…
Should I Invest My Time in a Personal Blog or a Professional Blog?
Both personal and professional blogs are helpful in their own ways, but which is best for you? In this week's Marketing Tip, Brandon Brown and Marina Grindle share their insight on the key differences between these strategies and what will likely work for you. Differences Between a Company…
LinkedIn vs. Medium: Battle of the Publishers
As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…
Should I Use Medium For Blogging?
Similar to LinkedIn publications, Medium is a popular social platform where anyone can write and share content. Many professionals and thought leaders use Medium to build their audience and gain more followers. But does it make sense for you, as a financial advisor, to spend time on this platform?…
4 Easy Ways to Maximize Your Content Distribution
You've written your best blog post yet. You share insightful knowledge and you think your clients and prospects will value the information. Unfortunately, in the overcrowded digital space that is the Internet, you'll need to do more than hit "publish" on your post for people to find and read it.…
Native Advertising versus Content Marketing
A few years ago, native advertising was new on the marketing scene and just 3% of people were knowledgeable about the topic. Content marketing was early in its heyday and overshadowing just about every other form of marketing. Today, while content marketing still ranks at the top of the pyramid for…
What Can I Do to Make My Blog More Exciting?
It's estimated that there are more than 150 million blogs on the Internet. That number continues to grow - especially among businesses - for one main reason: people trust blogs. Studies show that 81% of U.S. consumers trust information and advice from blogs, and 61% have made a purchase based on a…