Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
How to Write an Advisor Website with Real Personality – Insights from Catina Koenig and Shawna Hurst
Is your website an accurate representation of what it’s like to work with you? If not – it’s time to add some personality! We talked with the Koenig Jones Group’s Catina Koenig and Shawna Hurst to reveal how they updated their new website with tons of personality – enough to make it read like…
8 Ways Texting Can Boost Your Efficiency as a Financial Advisor
As a financial advisor, your time is precious. You're juggling client meetings, market analysis, and a never-ending stream of communications. But what if there was a way to streamline your client interactions and boost your productivity? Enter texting – a powerful tool that can revolutionize how…
Creating a Standout Website – Insights from Sean Williams
With help from Cadence Wealth Partners' Sean Williams, we make the case for advisory firms to break out of the boring and showcase personality in their marketing. Watch this interview replay to dive into the details of his fantastic website, which is not only functional but also incredibly fun and…
3 Tips to Building an Effective Communication Strategy
If you’re looking to boost client retention, look at how frequently and effectively you communicate with clients. According to a recent survey by YCharts, three out of four clients have considered switching financial advisors due to infrequent communications. If you’re only communicating with…
15 Client Gift Ideas for This Holiday Season
It’s hard to believe that the holidays are right around the corner. It’s an exciting but busy time of year, and in addition to getting gifts for friends and family, it’s important to think about what you are going to get your clients. So, what are some great client gift ideas to thank them for the…
How To Create YouTube Thumbnails That Increase Click-Rate
YouTube is considered the most popular social media platform by some accounts with 2.7 billion users worldwide. YouTube shares that 90% of the best-performing videos on YouTube have custom thumbnails. So, if you are trying to connect with a broader audience then it’s so important that you are…
A Financial Advisor’s Guide to YouTube
Video marketing is one of the most powerful tools for financial advisors. Learn everything you need to know about using creating YouTube videos. We keep hearing that video is on the rise as a key digital marketing tactic, but research shows it has surpassed “up-and-coming.” However, many financial…
Marketing to Centers of Influence for Financial Advisors
The Center of Influence definition is marketing to key people you can rely upon to help grow your business. As a financial advisor, your Centers of Influence (COIs) may include CPAs, attorneys, trust underwriters, mortgage professionals, and more. Centers of influence for financial advisors are…
How to Repurpose Content: The Ultimate Guide for Financial Advisors
For financial advisors, the process of creating marketing content can be time-consuming, especially without help from an intern or marketing manager. Sacrifices are often made in terms of content quality or quantity, and the marketing efforts of these advisors often suffer as a result. Learning how…
