Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
How to Write an Advisor Website with Real Personality – Insights from Catina Koenig and Shawna Hurst
Is your website an accurate representation of what it’s like to work with you? If not – it’s time to add some personality! We talked with the Koenig Jones Group’s Catina Koenig and Shawna Hurst to reveal how they updated their new website with tons of personality – enough to make it read like…
8 Ways Texting Can Boost Your Efficiency as a Financial Advisor
As a financial advisor, your time is precious. You're juggling client meetings, market analysis, and a never-ending stream of communications. But what if there was a way to streamline your client interactions and boost your productivity? Enter texting – a powerful tool that can revolutionize how…
How to Write a Financial Advisor Newsletter
Email marketing is still one of the most effective ways to reach your clients and prospects. According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook. A case study also found that 72 percent of consumers prefer email as their…
5 Email Subject Line Types Proven to Work for Advisors
Writing strong email subject lines is critical to every advisor’s email marketing strategy. In fact, according to Convince&Convert, 33% of people open emails based on subject lines alone, making the subject line a deciding factor in the effectiveness of your email. How can you write…
Guide to Effective Email Marketing for Financial Advisors
Many advisors wonder exactly how often they should be in contact with their clients. In fact, in 2022, it was shown that globally, there were around 4.3 billion email users. This means that at least half of your clients use email as their main source of business communication. Making it important…
Financial Advisor Client Communication: 4 Tips to Create Your Communication Strategy
Client communication is easily one of the most crucial elements of a successful business. Being able to efficiently and effectively communicate with clients can be the difference between satisfied customers and scathing reviews. Customers want to understand what's going on, and if a financial…
Email Marketing Content for Financial Advisors
Grow Your Business with Email Marketing Content for Financial Advisors No other digital marketing component beats great financial advisor email marketing content, either for client and prospect engagement or ROI. Your targeted audience prefers email for communication, and when you get the message…
8 Email Personalization Best Practices Financial Advisors Can Use to Improve Engagement
The challenge of writing compelling emails often comes down to a balance of two things: quality and quantity. As an advisor, you need to be engaging your email list with consistent, personalized, and relevant content. That's why it's important to have email personalization practices you can use to…
How Often Should Financial Advisors Send Emails? (With 4 Questions To Determine Frequency)
According to the YCharts Client Communication Survey, email is the preferred communication channel for most clients, and frequency and style of communication are essential to client retention. How Often Should Financial Advisors Email Their Clients? First, it's important to take note that there…
