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A Step-by-Step Guide to Launching Your Podcast

Are you interested in learning how to have engaging conversations with interesting guests, while driving leads to your business? If you answered yes, then podcasting is for you!
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In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran share the exact recipe for success to start a podcast, plus the top ways to market it and grow your business.

Short on time or just want the main points?

Here is your summary to skip ahead or scan through below.

  1. Why Podcasting?
  2. The Right Metrics and Analytics for Your Podcast [11:07]
  3. Content Planning for Your Podcast [12:31]
  4. Check for Podcast Name Availability [29:16]
  5. Figure Out the Perfect Podcast Formula [34:41]
  6. Creating Show Description and Cover Art [39:17]
  7. Post-Production [46:37]
  8. Promoting Your Podcast [48:22]
Why Podcasting?

Why Podcasting?

  • It is an incredible way to scale and showcase your expertise, plus it drives leads to your business
  • When you podcast you are giving away your wisdom which in turns helps you to be an industry and thought leader


The Right Metrics and Analytics for Your Podcast [11:07]

The Right Metrics and Analytics for Your Podcast [11:07]

  • People say they want thousands of listeners, but it’s important to dive deeper
  • It’s important to check the percentage of growth rather than raw numbers
  • It’s crucial that you move leads to relationships and skeptic into fans
  • Create the type of content that makes people want to buy from you rather than you selling to them
  • Metrics do change over time, so even though long-term is the most important, pay attention to short-term metrics


Content Planning for Your Podcast [12:31]

Content Planning for Your Podcast [12:31]

  • To get you started, use this framework to inspire your first 12 episodes
  • Pick 2 or 3 of the best COIs that will come on your show and share their guest appearance with their network
  • Plus, FMG’s “Do It For Me” monthly calendar provides a script every month that aligns with the provided blogs and content.


Check for Podcast Name Availability [29:16]

Check for Podcast Name Availability [29:16]

  • Check for conflicts by completing a Google Search for the podcast name.
  • Make sure to check main podcast communities for the name too (including Spotify as this is the main podcast app)
  • Make sure to also check the trademark database for it already in use


Figure Out the Perfect Podcast Formula [34:41]

Figure Out the Perfect Podcast Formula [34:41]

  • Storytelling + Education + Entertainment + Call-to-Action = the formula for podcasting success
  • Research shows that 27 minutes is the ideal podcast episode length


Creating Show Description and Cover Art [39:17]

Creating Show Description and Cover Art [39:17]

  • Use eye-catching cover art for your podcast
  • One free resource is to leverage ChatGPT to ask them to show ten different types of thumbnails to inspire your direction
  • Use Canva to create cover art


Post-Production [46:37]

Post-Production [46:37]

  • Normalize the volume
  • Audio quality is so important so ensure you have a high-quality microphone
  • Having a good microphone makes post-production so much easier
  • Use Audacity for editing purposes
  • Use fiverr for intros and outros


Promoting Your Podcast [48:22]

Promoting Your Podcast [48:22]

  • In order to be heard, you need to promote your podcast
  • Create social media aspects that make it easy to share across your platforms
  • You can turn your podcast into a blog post
  • Share your podcasts in emails on your website and more
  • This is incredibly easy to do by using FMG’s tools (social media sharing, email marketing and more!)


Supplemental Resources

The slides can be found here.

A compiled Podcasting Success Checklist can be downloaded here.

Transcript

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