A Step-by-Step Guide to Launching Your Podcast

August 17, 2023
10:00 am

Are you interested in learning how to have engaging conversations with interesting guests, while driving leads to your business? If you answered yes, then podcasting is for you!

In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran share the exact recipe for success to start a podcast, plus the top ways to market it and grow your business.

Short on time or just want the main points?

Here is your summary to skip ahead or scan through below.

Why Podcasting?

Why Podcasting?

It is an incredible way to scale and showcase your expertise, plus it drives leads to your business
When you podcast you are giving away your wisdom which in turns helps you to be an industry and thought leader

The Right Metrics and Analytics for Your Podcast [11:07]

The Right Metrics and Analytics for Your Podcast [11:07]

People say they want thousands of listeners, but it’s important to dive deeper
It’s important to check the percentage of growth rather than raw numbers
It’s crucial that you move leads to relationships and skeptic into fans
Create the type of content that makes people want to buy from you rather than you selling to them
Metrics do change over time, so even though long-term is the most important, pay attention to short-term metrics

Content Planning for Your Podcast [12:31]

Content Planning for Your Podcast [12:31]

To get you started, use this framework to inspire your first 12 episodes
Pick 2 or 3 of the best COIs that will come on your show and share their guest appearance with their network
Plus, FMG’s “Do It For Me” monthly calendar provides a script every month that aligns with the provided blogs and content.

Check for Podcast Name Availability [29:16]

Check for Podcast Name Availability [29:16]

Check for conflicts by completing a Google Search for the podcast name.
Make sure to check main podcast communities for the name too (including Spotify as this is the main podcast app)
Make sure to also check the trademark database for it already in use

Figure Out the Perfect Podcast Formula [34:41]

Figure Out the Perfect Podcast Formula [34:41]

Storytelling + Education + Entertainment + Call-to-Action = the formula for podcasting success
Research shows that 27 minutes is the ideal podcast episode length

Creating Show Description and Cover Art [39:17]

Creating Show Description and Cover Art [39:17]

Use eye-catching cover art for your podcast
One free resource is to leverage ChatGPT to ask them to show ten different types of thumbnails to inspire your direction
Use Canva to create cover art

Post-Production [46:37]

Post-Production [46:37]

Normalize the volume
Audio quality is so important so ensure you have a high-quality microphone
Having a good microphone makes post-production so much easier
Use Audacity for editing purposes
Use fiverr for intros and outros

Promoting Your Podcast [48:22]

Promoting Your Podcast [48:22]

In order to be heard, you need to promote your podcast
Create social media aspects that make it easy to share across your platforms
You can turn your podcast into a blog post
Share your podcasts in emails on your website and more
This is incredibly easy to do by using FMG’s tools (social media sharing, email marketing and more!)

Supplemental Resources

The slides can be found here.

A compiled Podcasting Success Checklist can be downloaded here.

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