Converting Tax Conversations into Business Growth

Uncover proven strategies to turn a tax conversation into a practical marketing tool that drives real business growth.

View this exclusive workshop in partnership with Holistiplan to discover how advisors are leveraging tax planning to dramatically grow their practices.

Tax guidance remains a top interest for both clients and prospects (Edelman). The key to effective marketing is addressing what people care about while demonstrating your solution.

Learn how to take tax season from a compliance obligation into a powerful marketing and client acquisition tool with this action-packed session. You’ll discover:

📈 Proven strategies to use tax planning as a differentiator in your marketing

🔍 How to identify hidden planning opportunities in client tax returns

📧 Ready-to-use email templates that demonstrate your value to prospects and clients

⚒️ Practical ways to integrate Holistiplan’s tax planning tools into your growth strategy

How to include tax messaging on your <strong>website</strong> [4:27]

How to include tax messaging on your website [4:27]

  • Have an FAQ page to answer popular top questions (and rank in AI search results).
  • Highlight how the technology you use can benefit clients.
  • Record a video to show the value of your service and build trust.
  • Don’t forget to capture leads!


How to include tax messaging in <strong>email</strong> [17:40]

How to include tax messaging in email [17:40]

  • Let prospects know you incorporate tax planning.
  • Share tax-related information to demonstrate expertise and educate on your services.
  • Explain why you need specific tax info from clients.


How to include tax messaging on <strong>social media</strong> [29:46]

How to include tax messaging on social media [29:46]

  • Tax season is a pain point for prospects – speak to this.
  • Target a specific niche audience to tailor your services.
  • Use educational videos to explain your offering.
  • Leverage AI in the FMG mobile app to generate captions!


How to include tax messaging with <strong>events</strong> [32:54]

How to include tax messaging with events [32:54]

  • Host events to generate leads.
  • Use LinkedIn to invite prospects to your event.
  • FMG creates webinar slides and assets for you!


Supplemental Resources:

Transcript

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