Create your own podcast - It’s way easier than you think

Podcasting is a part of your overall content strategy
It is an incredible way to scale your accountability and showcase your expertise
When you podcast you are giving away your wisdom which is what showcases your authority

Ideally you should produce 5 podcast episodes before you “go live”
You want to release 1-2 a month and then have a fifth one ready to go
Two podcasts a month is ideal
You can do an interview format or bring in guests to speak with you (make sure your guest can have good conversation to make the podcast stronger)

Define your content and figure out what your audience wants to hear
Start with “Why You Became a Financial Advisor” (This is an easy story to tell)https://fmgsuite.com/wp-admin/post.php?post=14900&action=edit#
Share What You Actually Do For Your Clients (This is about your financial planning process, strategies. Show them they will have a real connection with you)
Discuss Who You Do It For (Think about your target audiences, their top concerns or interests)

When it comes to clients, quality is more important than quantity
It’s the greatest client communication tool you will ever have
It is the best possible referral ask
Centers of Influence - when you bring them on, you will have a better relationship and meet their clients
Being able to sell an existing client is much easier than getting a new client

The perfect podcast episode tells a story
It educates listeners
It entertains listeners
It includes a call to action-the perfect CTA should be top of funnel
Reminder: don’t tell someone to go to the “contact us” page on your website to get in touch with you

Create your own podcast – It’s way easier than you think