Create your own podcast – It’s way easier than you think

June 15, 2023
10:00 am

Are you looking to connect with your audience in an authentic way while also boosting your lead generation?

In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are not only sharing how to start a podcast, but ways to repurpose your content and leverage your network to get the most out of your efforts. And if you want tangible evidence that podcasting REALLY works, they shared examples of advisors who have found a lot of success using this in their marketing strategy.

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Here is your summary to skip ahead or scan through below.

Progress

How To Create and Refine Your Podcast Strategy [9:45]

How To Create and Refine Your Podcast Strategy [9:45]

Podcasting is a part of your overall content strategy
It is an incredible way to scale your accountability and showcase your expertise
When you podcast you are giving away your wisdom which is what showcases your authority

The Foundation of a Good Podcast Strategy [11:25]

The Foundation of a Good Podcast Strategy [11:25]

Ideally you should produce 5 podcast episodes before you “go live”
You want to release 1-2 a month and then have a fifth one ready to go
Two podcasts a month is ideal
You can do an interview format or bring in guests to speak with you (make sure your guest can have good conversation to make the podcast stronger)

Topic Ideas and Content Creation [11:52]

Topic Ideas and Content Creation [11:52]

Define your content and figure out what your audience wants to hear
Start with “Why You Became a Financial Advisor” (This is an easy story to tell)https://fmgsuite.com/wp-admin/post.php?post=14900&action=edit#
Share What You Actually Do For Your Clients (This is about your financial planning process, strategies. Show them they will have a real connection with you)
Discuss Who You Do It For (Think about your target audiences, their top concerns or interests)

Podcast Equipment and Tools [19:39]

Podcast Equipment and Tools [19:39]

You need a directional condenser microphone
Use Audacity for editing purposes
Use blubrry for syndication
Use fiverr for intros and outros

Podcasting and Compliance [28:34]

Podcasting and Compliance [28:34]

Make sure you are steering away from topics that probably won’t be approved
Transcribe and submit the podcast to compliance after you record for approval

What Drives Podcasting ROI [37:26]

What Drives Podcasting ROI [37:26]

When it comes to clients, quality is more important than quantity
It’s the greatest client communication tool you will ever have
It is the best possible referral ask
Centers of Influence - when you bring them on, you will have a better relationship and meet their clients
Being able to sell an existing client is much easier than getting a new client

The Perfect Podcast Episode [38:32]

The Perfect Podcast Episode [38:32]

The perfect podcast episode tells a story
It educates listeners
It entertains listeners
It includes a call to action-the perfect CTA should be top of funnel
Reminder: don’t tell someone to go to the “contact us” page on your website to get in touch with you

How To Create and Refine Your Podcast Strategy [9:45]

Podcasting is a part of your overall content strategy
It is an incredible way to scale your accountability and showcase your expertise
When you podcast you are giving away your wisdom which is what showcases your authority

The Foundation of a Good Podcast Strategy [11:25]

Ideally you should produce 5 podcast episodes before you “go live”
You want to release 1-2 a month and then have a fifth one ready to go
Two podcasts a month is ideal
You can do an interview format or bring in guests to speak with you (make sure your guest can have good conversation to make the podcast stronger)

Topic Ideas and Content Creation [11:52]

Define your content and figure out what your audience wants to hear
Start with “Why You Became a Financial Advisor” (This is an easy story to tell)https://fmgsuite.com/wp-admin/post.php?post=14900&action=edit#
Share What You Actually Do For Your Clients (This is about your financial planning process, strategies. Show them they will have a real connection with you)
Discuss Who You Do It For (Think about your target audiences, their top concerns or interests)

Podcast Equipment and Tools [19:39]

You need a directional condenser microphone
Use Audacity for editing purposes
Use blubrry for syndication
Use fiverr for intros and outros

Podcasting and Compliance [28:34]

Make sure you are steering away from topics that probably won’t be approved
Transcribe and submit the podcast to compliance after you record for approval

What Drives Podcasting ROI [37:26]

When it comes to clients, quality is more important than quantity
It’s the greatest client communication tool you will ever have
It is the best possible referral ask
Centers of Influence - when you bring them on, you will have a better relationship and meet their clients
Being able to sell an existing client is much easier than getting a new client

The Perfect Podcast Episode [38:32]

The perfect podcast episode tells a story
It educates listeners
It entertains listeners
It includes a call to action-the perfect CTA should be top of funnel
Reminder: don’t tell someone to go to the “contact us” page on your website to get in touch with you

Supplemental Resources

ProudMouth’s content framework can be found here.

Transcript

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