Events to Plan in 2025: How to Host Successful Events that Generate Quality Leads

Dive into the key strategies for hosting a successful event, in-person or virtual, to generate high-quality leads.

Events are a powerful marketing tool for making deeper connections and driving business growth in 2025.

In this workshop, Samantha and Susan lay out everything you need to create events that deliver results, including:

🎯 A simple event planning approach that minimizes effort while maximizing ROI 

📈 The best way to follow up with leads after an event 

💻 How to use technology to save you time 

🌟 Our favorite event ideas for 2025!

Virtual Webinars: Maximizing engagement and lead generation [5:54]

Virtual Webinars: Maximizing engagement and lead generation [5:54]

  • 23% of firms are currently using webinars.
  • Expect a 50% attendance rate for virtual webinars.
  • Host more webinars to get more repeat attendees.
  • Interview a SME to boost attendance and share audiences (cover retirement planning, economics, tax planning, etc.).
  • FMG’s event tool includes TONS of virtual event content and templates.


Promotion: How to get client referrals with friends and family [22:50]

Promotion: How to get client referrals with friends and family [22:50]

  • Create a registration page that makes people want to sign up!
  • Send 3 emails for optimal performance.
  • Suggest referrals in your second email invite.
  • Partner with an SME to invite more people.
  • Create a LinkedIn event and invite your audience.


In-person events: Building meaningful connections [29:53]

In-person events: Building meaningful connections [29:53]

  • Host events that engage the whole family.
  • FUN event ideas drive attendance.
  • Share related educational content in the follow-up emails.


Post-event: Personalize follow-ups and repurpose content [38:51]

Post-event: Personalize follow-ups and repurpose content [38:51]

  • If virtual, edit and transcribe the video.
  • Create a recap page on your website for the event.
  • Follow up with two emails for registrants – one for those who attended and one for those who did not.
  • Review webinar analytics to find hot leads and personalize interaction with them.
  • Repurpose content to keep promoting.


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