We would love to know in the chat, tell us, how often would you say you are now going to these AI tools like Perplexity, Gemini, ChatGPT to search for things versus defaulting to Google? I would love to know I think Susan would love to know.
We’re definitely using it more and more ourselves, so we love to see what Every day, every day, every day, every day.
Okay. So that’s not often.
Okay. Eleven hundred percent. Do you feel like you’re when do you use Google versus when do you use an AI tool, would you say? Do you have a system?
Interesting question. I have I would say every week, I use Google less and less, and I’m putting my questions into I and I’ve tried, you know, the main AI platforms, Perplexity Cloud, Gemini, Chat. I think I’ve got them all. I and I’ve swayed on which ones I like best.
Right now, I am a hundred percent in on Chat GPT. It’s really been amazing. I even asked it, like, a a therapist like question the other day. I was, like, having a mood, and I was like, I’m just gonna ask Chat GPT, and it gave me really good advice.
That’s amazing.
So okay. So Jennifer Edwards is saying all the time, Google’s featured AI section highlights the answer in one central place, which is helpful. Julia is saying, I use Google when I wanna see all the options, ChatGPT when I want just one answer.
Tom thinks that Alexa is supposed to be getting smarter. Yeah.
We’ll talk a little bit about getting smarter.
I was I was saying that the other day. I’m like, Apple really has to step up here. But yeah.
This is interesting. Hannah’s, Candela is saying I only really use Google on my phone, So that’s interesting. There is a app for CheckGPT and the other ones. You may not all know this, but as financial advisors who deal with a lot of data, if you’re interested, just, eight days ago, Perplexity came out with a new version, of their tool that goes really, really deep if you’re doing deep research. So it can search, like, PDFs and really heavy research documents now, so you might wanna give that a try. Yep.
Alright. Great for reviewing long documents, long PowerPoints, and giving you the key facts. It’s, like, amazing. Now when you come across any kind of white paper and it’s, you know, ten pages long, and I’m like, I’m like, oh, just attach it and ask for the summary.
Yes. Okay. We could go on and on. This is gonna be an interesting one.
I, a hundred percent agree. And if you see anyone asking questions, by the way, in the chat and you feel like you have the answer, please answer because Susan and I I mean, the world of AI changes literally by the day. So we would love to all help source each other.
So this is, just a quick reminder. You’re gonna get this amazing checklist of all the things we’re covering today. So, yes, take notes, but we’re making it really easy for you with this great PDF. So this is a visual we shared in both our emails to sign up as well as some social posts. And the difference between traditional SEO, search engine optimization, and AEO, answer engine optimization.
Can I ask a question of the audience? I’m curious, how many of you had heard of AEO before we started promoting this webinar?
Great question. Great question. Let’s see. Nope.
I had I mean, it’s this is we’re really bleeding edge here because I think I mean, I don’t think I had heard of the term in before, like, maybe a month ago. Right. It’s crazy how fast things are going.
And I think, you know, one of the things that I’ve I’ve heard a lot of sort of, quote, unquote, SEO experts come at me for is they’re they’re saying AEO is basically just a part of SEO. And I would agree with that in the sense that don’t get so bogged down with the terms.
Is this AEO? Is this SEO? What you just wanna know is that there are changes overall in the way people are finding businesses online, and you wanna be cognizant of your approach in being so we’re gonna talk about that. This chart, again, will be sent to you. We’re gonna go into all these little differences, but, don’t worry so much about the jargon. We’re not trying to confuse you. We’re just gonna give you some tips so more people can find you online.
Alright. So let’s talk about this shift in how people are finding businesses today. So this is how it used to be. Right?
You go to Google and you search how to start claiming Social Security, and you get this big long list of websites, And you really had to read these little meta descriptions in gray to get a sense of which site should I click on, or maybe it would be by the brand. Maybe you would trust the Social Security Administration more than Merrill Lynch because it was the Social Security Administration. Mhmm. But now this is what we see.
When you ask the exact same query, how to start claiming Social Security, we’re going to get this is on Google, by the way, the answer. And if you go to any AI bot, you’re gonna get the answer. Not only the answer, but they’re gonna give you the phone number, what times to call Yeah. How you can visit, everything.
Have you noticed they’re also starting to add additional helpful questions at the end? Like, would you like me to do blankety blank as well? Like, they think about what might be a logical next question. They prompt you to see whether you’d like them to provide it. Sometimes I’m like, oh, I haven’t thought of that. Yes, please.
Yes. I would.
So true. And one of the things that is different even in the last few, I don’t know, maybe couple months. Right? We’re starting to see now, which is great.
People were really scared for a while. Why are people gonna even keep putting out content if these AI tools are just gonna scrape the content, give you the answer, and we don’t get credit? Why would people keep creating?
So Google, you’ll see this in perplexity. You’ll see it in certain queries in ChatGPT, not all. You see the sources. So you’ll see these little links.
Right? And then they show you where they’re they’re pulling from. I what has you been to your experience with ChatGPT, Susan? Because not every query that I do there do I get the sources.
No. You have to I I ask for them, and I ask for them to actually include the URL specifically because I find, like, having to click on the little link and go out to see I, like, I just want it copied and pasted in there because it’s easier to then footnote if you need to footnote something.
So I think it’s just You’d say in your prompt, like, tell us how what would you type to get those sources?
In your answer, anything that you’re leveraging outside information, you know, please include the source, including the URL of the information if it’s, you know, anything that’s not general.
Got it. Okay. Okay. So that’s a great tip, everyone.
So, you know, beyond that, though, obviously, getting ranking for content for a a topic, a blog post, just something you’re educating people on is one thing. But a lot of people wanna be found when someone is searching best adviser near me or best advisers in Pittsburgh, PA. So, again, this is what it used to look like. And now we actually see two different things happening. Right? So we’ve got the different AI tools giving a list. This is one where ChatGPT did actually list where they pulled from, which I thought was interesting because I’d never heard of this expertise dot com before.
Either. Actually, we should look that up.
Anybody has anyone here ever heard of that or been found from that?
That’d be interesting.
So this is one way. But then the other thing that is really, really still prominently used, especially by people in certain generations, older generations, are the local pack, right, in Google. So if someone is asking Google and they they’re asking near me or in my area, Google’s going to pull up the business listings, which come directly from your Google My Business page.
What do you notice, Susan, that all of these businesses have in common?
Oh, they all have reviews.
Yes. And not just a few. Right?
A lot of reviews.
Yes.
So that is something that is interesting and that both ChatGPT, Perplexity, all the AI tools, and Google have said they very much take into account when they’re deciding what to show.
Is is your business up to date? Do you have accurate hours of operation? It.
You know, like, you first step.
Because I think a lot of on on Google My Business.
Exactly.
Just claiming it on Google My Business. For even when you talking to compliance departments, obviously, everybody, they’re all you know, everybody you gotta follow the policies and procedures for your firm.
I would think you could claim Google My well, if you claim Google My Business, do you automatically start getting reviews?
So interesting.
Anyone could go and type in, like, if you have a business on a map, a physical location, you’re on the map. Right. So even if you’ve never claimed it. So you could go leave me a review even if I’ve never set up and claimed my business because I’m on the map. So anyone can leave you a review whether you’ve claimed it or not.
Interesting. I was trying to think of a workaround for firms that whose compliance departments do not allow reviews. Could they still claim their Google My Business?
I think you should claim it. Yes. Absolutely. No matter what because people can leave a review whether you claim it or not. So you might as well get the AEO juice of it.
Yes. I agree. So maybe, you know, a takeaway for those that are in firms with compliance departments is a question as to whether or not you there are any restrictions to claiming your Google My Business. And if not, it really is a good thing to do. And then updating, you know, making sure that you take the time to just, you know Yeah. Like any other profile, add your, you know, add your descriptions and photos and things like that.
And, Lauren Flammer in the comments just said, do post on your Google Business profile boost your chances of showing up in a search like this? You may not all realize this, but, yes, you can actually leave posts, like blog posts on your Google My Business page. And one hundred percent, it will help you be found more and have these different tools index you better. So Right. You know, let’s say you have an FMG website and you’re using the great content that we put on your blog for you, you could copy and paste that and put that on your Google My Business page, as a way just to have, you know, a little extra oomph.
Alright.
So let’s keep going. This was really, really interesting. I actually just posted this on LinkedIn this morning, but so many people have wondered about how much do reviews impact the local traffic coming from Google or ChatGPT and and how often they’re recommending your business. So, again, this is not like someone does a can capital gains push me into a higher tax bracket search and you come up.
This is if someone searches for financial advisors in Pittsburgh or financial advisors near me or best advisors in Pittsburgh, how much do, reviews impact whether you’re shown or not? And so this is from Neil Patel, Neil Patel Digital, and it just shows that they one hundred percent do impact it. So, obviously, if you can’t get them right now because of compliance, that is it is what it is. But as time goes on and more and more advisers get reviews and consumers become more, they expect them more, I think we’ll just keep seeing the puck headed in that direction.
Yes. And there are ways I mean, there we’re gonna talk about a lot of other ways that, you know, you can be found in these answer engines. It’s not completely dependent upon that. We just wanted to point that out.
Yes. A hundred percent. So I thought this was interesting, and I’d love to hear from all of you. We asked advisers online on social, have you ever gotten a referral, a new prospect come in the door that was referred to you from an AI chatbot?
And I was really, really impressed. This was just back in November, and it had just started to really happen, for folks. So tell us in the chat, have this has this ever happened to you? Have you gotten a prospect who came and told you that they found you from an AI chatbot? Clinton said no. Sixty percent of mine are TikTok.
Really? That’s crazy.
You’re gonna be the first adviser I’ve heard who said that.
Me too. Julia Balboa said yes.
We’ve had several clients find us via Google’s generative answers and one who found us That’s awesome.
See?
See. Yes. Okay. So we’re getting a lot of yeses. So what I thought was really interesting, and this might be something for you all to consider, is we had one of the the advisors said not only did she get found that way, but she asked the client, could would you mind sharing the prompt with me?
Oh, that’s awesome.
Had her a screenshot specifically of what it is they asked and, you know, how she came up. So I thought this was just such a good reminder that while we can be so high-tech in so many ways, don’t forget the low touch of just asking somebody. Yeah. You know? What led you to find me? Do you remember specifically what you asked? Because, obviously, the way that you prompt it is going to drastically matter in what the results are that are given.
Yes. And especially as we segue into I’m not sure if it’s next or little bit later, but answering the questions and the prompts that they’re typing in, that’s gonna help you get found as well. So finding out what they are prompting the AI tool with, like, this question, Or is it, you know, who could help me with a rollover? You know, those are the kind of things you wanna pick up on and make sure that you’re including in some way in your website. We’ll talk about some ideas for how.
One hundred percent. So everything we’ve been talking about till now is really about more very specific if someone’s asking the tool to recommend an adviser. But we know a lot of people are not being found that way. They’re being found through content. Right?
So we’ll talk about that next. But this is just a recap of if you wanted AI tools like ChatGPT.
If somebody comes and is asking specifically for an adviser, give me a list of the best advisers in Philadelphia or, you know, best adviser near me. What is going to matter for how high you rank. And what you’re gonna notice, everybody, is that a lot of this is just basic SEO.
So, again, it’s the same thing. So publishing high quality content and not just publishing it, but doing it regularly, which is, again, where FMG can come and help.
It’s not just, like, once a quarter publishing something. These sites, especially these AI tools, really are looking for content that is consistent and regular. They want the businesses that are the most up to date.
So Good question in the chat.
Is there a tool that shows the trending keywords or searches in AI like it like Google does? I don’t know that I I don’t know that I’m there probably is, but I don’t know of one.
That’s a really good that’s a really great question.
That would be a good business to start if somebody hasn’t, but something tells us something to do.
I don’t know, actually.
Well, if we can start by looking at Neil Patel. He has so much data on searches, AI, social search, all the places. So we’ll look there. I’m gonna write that down.
Yeah. Me too.
And that would be good. You can ask AI that question. I like that answer.
So, again, high quality content, positive online reputation, we just talked about that. But just remember that the online reputation isn’t just reviews.
These tools, you know, are sophisticated. They can look at sentiment across, for instance, social media. You know, if you have recommendations on or not even recommendations, but, like, people thumbing up all your content on social media, things like that.
Having an active social media presence and posting regularly, establishing yourself as an expert and a thought leader, participating in events. And this is one, right, Susan, we have talked about so much, but hosting webinars is such a great way to do this and check that box because it shows you’re an expert. It is, quote, unquote, an event. I know we’ve our research and research we’ve done with wealth management dot com shows, like, less than twenty percent of advisers do that. So it’s a real way to stick out against everyone else, and these bots are scraping and looking for this kind of stuff.
We have in our arsenal at FMG, we in our library, we have webinars already ready to go, you know, slide decks and everything you can use. And then in our do it for me program, Susan, do you wanna say we just started now having Yes. Not just podcast scripts, but webinar scripts or outlines as well?
Full webinar outline. It was sort of like an moment for me because I’ve been writing a podcast script for our do it for me customers, and I realized in our podcast script, I always recommend an expert that they can interview.
And, it dawned on me that that basically is the same formula for a successful webinar, which I think a lot more advisers would utilize a webinar outline than a podcast script even. So now we have a webinar outline, which just, you know, we’ve come up with the idea and the topic and potential experts and come up with a q and a format and, you know, talking points throughout so that it would be really easy just to, you know, pick a date and a time and send out a Zoom link. And we have a an event tool, that makes it really easy to promote the event. And if you’re working with our different concierges, they will actually do it for you. Doesn’t it?
Love it. And then the last thing, just a couple points to remember, and these are ones that I absolutely love.
Susan touched on this before. ChatGPT and AI tools are going to prioritize how directly you answer the user’s questions. So I have some examples I’m gonna show you, but this is why I am always telling people, write down the questions in the exact way that the clients and prospects ask them. I keep a little notebook next to my desk, and constantly all day long, I am writing down when I’m on a call what people say.
When people email me, I copy and paste it and put it in a spreadsheet. And then that’s how I create the intros of videos or social posts that I’m going to be answering or send to our team for blog posts. You want to use the exact formatting of their question because user intent is so important. Right?
And then conversational tone. We have moved way further away from sounding like academics, and we wanna sound like real relatable people. So making sure it’s a conversational tone in the way that you write. And then, again, we feel like we’re beating a dead horse, but consistency is key. This isn’t like a one and done. It’s a constant.
Okay. Well should we pause and show anything? Is there anything we wanna look in the platform that anybody’s asking about, Susan? I’m I haven’t been able to pay attention.
We’ve got, like, a a question I think we should address. Like, if you’re using an FMG article or blog, and, obviously, it’s in our library, so others are using it, does that does it ding you for that? And I think I would start by saying, like, these search engines, as we said, the first thing they’re looking for is local, and then they’re looking at a whole host of other things. I actually just was on I just went on chat while you were talking and asked when if somebody asked you for a list of financial advisers in their area, you know, the best financial advisers, what are you using as criteria to come up with them?
And it was interesting. It’s a lot of what we’ve it’s what we’ve said, but it also talked about designations like CFP, being specific on your website about what your services are and and who you serve, which we talk about with that five second rule, and, you know, also seen in, you know, like or any awards that people get and having that section, which we always say, is Put on your website. And I know almost all compliance departments with enough disclosure allow you to put those, you know, recognition items on your site. So that’s another big thing.
So Kelly said what she was asking about was the webinar scripts that were mentioned. That was her specific question.
Oh, yeah. Kelly, I I was I messaged back direct.
Yep. But, we had one up above. So the webinar scripts are brand new because I just came up with them yesterday, and they will be in the April do it for me calendar. So we’ll, we’ll give you, an opportunity if anybody’s interested in learning more about our do it for me program. We’ll, do a poll a little later.
But I thought that was interesting because those are some quick hits that people can think about enhancing their website. Just make sure if you’ve got any recognition from, you know, whether it’s Behrends or any of the other programs that that offer some, you know, statewide recognition, go to your compliance department, have the disclosures, but that they’re looking for that and making sure that your designations are on there, which I’m sure they are, and using more specific language so that it can, you know, call out. It’s looking for, like, a state planning or tax planning or whether, you know, you’re providing, families with help.
It said retirees, like, anything like that. Specifics will help. Yes.
One hundred percent. Because when people are going then to chat, they’re if they’re they’re probably going to search something like, tell me the best financial advisors in Portland that work with widows.
Exactly. Or blankity blank. Yep.
Yep.
Exactly. Okay. So I just wanted to point this out. So we we’ve been when we talk about AEO, a part of AEO getting these direct answers is actually also something that we all do.
We might not think of it as search, but social search. So more and more people are now using social platforms to search, not just Google and not just AI. The way that they’re doing is a little different. You know, this is typical.
We and we think, okay. This isn’t relevant to our business. Someone goes to Instagram. They’re gonna look for a restaurant because they wanna see the food, see the vibe.
But step I I always say this wrong. Statista? Statista? I don’t know how you say it.
I don’t know how it’s pronounced.
Statista. Statista.
They I love their data. Five times that. They put out they put out data on what people prefer to use when it comes to social search, search engines only or a mixture. And they found that for US adults, people are using both and for various reasons. And oops. I I clicked the source. So you’ll see everything is sourced and linked for you.
I would bet that, like, YouTube is a huge source.
I was gonna say it’s huge, but one of the ones that’s gaining a ton of traction is LinkedIn.
So people are on LinkedIn looking for can you see my screen again, by the way? Yeah. It’s Okay. It’s not just young people on Instagram anymore.
It’s not I mean, of course, YouTube is a big one, but we’re seeing people going into Facebook or LinkedIn and searching the way that they would on, search engines previously. And I think this my prediction is that the social aspect of it is only gonna become bigger and bigger as time goes on. So you can see if I search capital gains tax implications, we see this post from Grant Allen talking specifically about that and what it is. And if you cut scrolling, you’ll see a lot.
Now what I think is so interesting about social search, and this goes back to the value of having a partner like FMG, they are going to show at the top of the results, not just the most relevant, but the most recent.
So consistently posting the social media, that’s why it’s so important for social searches. They’re going to prioritize the the post that match the user intent, but that are the most recent as well.
Oh, you’re muted, Susan. Sorry.
I have a landscaper across the stream like, oh, that’s okay.
Timing. But, do hashtags help in searches, which I believe the answer is yes. But, Bodie, what do you think?
They help in the sense of they’re sending a signal to the algorithm that that’s what your post is mainly about, and then they help in the sense of if somebody then clicks on, you know, estate planning as the hashtag, it will be shown. I would say, though, there are people, creators out there, that never use them and are doing great. So, you know, I would say, like, don’t spend more than a couple seconds if you wanna add a couple. They’re not a make or break element.
Very interesting.
But, again, yes, YouTube. I would be remiss if I didn’t mention YouTube.
If you are taking any piece of content that you know, again, this is a great way. You take maybe a blog post or an article that we provide to you. You can record yourself talking about it as a video, put it on YouTube, and YouTube as a search engine is very, very powerful. It’s one of, you know, the most popular search engines after Google right now, and it can come up and you can be found that way. So just wanted to touch on social search because it really, I think, is, something that is trending upward, and we’re gonna see more and more of it. And what you really need to know is just continue to be active there and put out content.
Okay. So let’s really talk about the nitty nitty gritty strategies to optimize for AEO.
So the first one and probably my most favorite because it’s really easy to do is to format what you write in a question and answer style as many places in your content as you can. So if you think about voice search, for instance, some, you know, reports are putting the amount of voice search that happens between twenty and fifty percent of all searches. So we take our phone and we say, you know, hey, Siri. Answer this. Or, hey, Alexa. Or, you know, we go into Google and we hit the the microphone. And, actually, I would love to know, all of you listening, how often do you use voice search, would you say?
Do you use it just for your phone? Percentage percentage voice versus text. So percentage of voice.
I use voice for talk to text constantly and talk to constantly.
And stuff.
But What what all over the place. Okay. Fifty fifty? Yeah. Kinda all over the place, from zero to eighty percent.
I rarely use voice search, but my daughter uses it all the time. I definitely think just like I think it’s coming. I think I was just gonna say just the thing we would have asked people a year and a half ago, how much are you using AI instead of Google? The number was so low and it’s gone so high.
This is where it’s going. So the question and answer, again, it’s really there’s a few things happening here. Number one, it I think it’s easier to write content this way. You’re just answering a question.
Yes. Way easier. Way.
Classic crap.
But the second thing is that you’re gonna automatically match user intent, and you’re gonna have that conversational tone. Before, if somebody was typing, you know, just the search query Google Social Security, Google had no idea. Do they wanna know when to claim Social Security, how to contact the Social Security Administration, what age they need to be? There was a million questions when we just had keywords. Now with this question and answer, the search engine or the AI bot can match your answer so much more closely because you’re so much more specific. So think about the way you prompt AI. You don’t just go in and say Social Security.
You ask a very specific question, and that is why this question long run on.
Like, it doesn’t matter if you have typos or you just keep going. I just keep adding I mean, I’ve seen some of your prompts. They’re long. They’re really long.
And somebody’s asking to show how you use voice search. I don’t know if you can see. This is just my chat g b t app, but if you I don’t know if you can see, but there’s just a microphone. Where’s my finger?
Yeah. There’s a microphone right there.
And instead, you either type or you put a mic or you click the microphone and you can talk. Same thing in Google. I mean, in any of them. Like, just you look for the little microphone and touch that.
Yeah. I was just gonna say Google voice search.
I don’t even think you need to click that. I think you just go to Google. Right?
And Yeah. See right here your phone.
But yeah. That is yeah.
Yeah. So clicking it on your desktop. You can do it that way.
I bet I bet the voice to voice search is way more mobile than desktop. Yes.
Yeah. So the other thing is because we are all doing these very long detailed questions now, you can target the people always ask question based queries as well. So if you go and you have one blog post on can Capital Gains push me into a tire higher tax bracket because the client asked you that, at the bottom, people also search for. At you know, you could let’s say you’re making a video, and you put the transcription and you answer the question.
At the bottom of the video, you know, in your blog post, when you post it to your website, you could say, this video also answers and list out, you know, versions of this question. That’s a great idea. Yeah. It’s just a great way to capitalize on the fact that not everybody asked the question the same way.
Yeah. And you could use AI to help you come up with what are some similar questions that people might also ask.
Absolutely.
This is also a really, really easy one. Include an FAQ page on your website or blog. So I’m actually gonna go live and show you a couple of examples. So here is First Capital, and they just have common questions about financial planning.
Right? Who can use the term? Why should I choose a financial planner? What is the best age to start?
It the AI tools specifically really love that, and now Google’s, snippets at the top love it as well. You can obviously make it more like a toggle if you want, but just having it like this is perfectly fine, really easy. And, again, this doesn’t just have to be one page on your website.
It can be all throughout your content. So this is Money Maven Financial. Nicole, one of our clients who I love, questions we’ll answer throughout the process. Am I on track?
You know, how do I prioritize? All of these type of types of things. And then as you scroll through her content, she’s helping answer those things. So the more you can add these kinds of FAQs, the better.
Okay.
And on that note, same idea.
You know, you if you want to thing on the FAQs.
Okay. Lose the buzzwords. Like Yes. You will also need to write the answers the way you would actually speak them, you know, across the table to a potential client or a prospect.
It’s not, like, I think, right, what it’s prioritizing conversational language as well. So be careful not to get too caught up in all of your buzzwords and acronyms and fancy talk. That’s a great point. And And we’re synced.
Right? And succinct and bulleted.
Yes. And I was just gonna say, the bulleted list and the short answers are huge.
This what this comes from, a website.
The FAQ, the two, examples you showed, we’ve had a couple people that maybe it froze for some people.
Oh, pull them back up again?
Yeah. I think so. I think that’s what everybody’s asking.
Can you see this one? Yep. Okay. So here’s one, and they’re they’re linked in the slides. By the way, everybody, when you click on the image, you’ll be able to go to it.
But just very basic questions. Now one thing that, you know, you might, let’s say you’re a CFP. You know, you could put in here, what does it mean to be a CFP? You answer it.
Why should I choose a CFP? You answer it. How How many advisers in the US are a CFP? So, like, it’s not just one question.
You can think about all the different ways someone would have a question about it, and the more that you address it, the better.
And I think, you know, adding an FAQ page is great for AEO, but it’s obviously, it just logically, it’s great for, I think, any website. I mean, people wanna see I go to frequently asked questions on most sites all the time, and it’s also you know, our websites are so easy to edit. I would know if you met with a prospect and you ask them, you know, what you you think about the questions they were asking or you ask them what they, you know, put in the prompt. When they leave, you just go into our visual editor and you just add that question.
I mean, it can be a growing document. And I think, you know, working with our team on how to design that, you know, I do I think there’s different ways that you can make it more interesting if it gets really long. And to your point, it can be in different parts of your website, so it’s not just one long list. But, I think that’s a big takeaway, and our checklist will help.
Yes. And, like, somebody asked, could you add links? Absolutely. So let’s say you have a blog post on, you know, what at what age should I start teaching my children about financial planning and how to get started? On this post or this question here, what is the best age to start, you could then hyperlink directly from the text to your blog post. So, absolutely, this isn’t like a static thing. It can be really dynamic.
And going back to that conversational tone, I know I just showed an example from Money Maven Financial, but I think Nicole does such a good job of really speaking to her audience. So I love this blog post she had. What happens to Social Security benefits when your spouse passes away and you’re still working? That is something somebody would go and ask in a voice search or, you know, ask ChetGPT.
Right? It’s very long. It’s very detailed. It’s very specific. And then she goes through and talks about it.
And I think I have it linked yet.
I have a question. I’m, like, thinking and learning as we go, and every I think everybody on the call is doing the same. So, you know, I write blogs for our do it for me program. We’ve got blogs. I’m thinking I should probably make the title of the blogs a question.
Yes. I mean, it’s really, really a great strategy to do that. And I think once you add the the blog post as a question, you can make the statements within the post. Because for historically, it was always like the top three things to consider.
It’s always been, yeah, some sort of a hook kind of a title. But now I’m thinking, I don’t know if you go all in and do it all like that, or it should be a little bit of a mix. I’m sure there’s no it’s an art, not a science.
But Yeah.
And it’s always changing. So you’ll do it one way for a while, and then it’ll change again. But no. I think having your blog post titles, your social media first line hooks as questions, one hundred percent plays into this. And you can see, like, even then as your headlines within the content, like, what are survivor benefits instead of what to know about survivor benefits, making it another question.
But you can see in here, it’s, you know, explaining it. It’s bullet points to know what you want, an example to help you understand, and then what you should know. So, again, the question is at the top, and then you’re using bullets make it really easy to scan and hopefully be found better in those featured snippets.
Okay.
And then the more that, like if you have a really detailed post or video about something, getting to the point at the top of the content really helps you get featured more in the featured snippets on Google. So, you know, placing a short clearance or at the top and then getting into the details below, it’s like a, like, too long didn’t read version is a really good way to do that. This is just an example of what that looks like in real time. Oh, gosh.
It keeps We have a question back, you know, along the lines of changing a blog post title to be a question. What do you think about within I mean, I think we can go overboard on this, but headlines and, you know, the body copy. You know, should you be looking to put some of those in questions as well? And I think yes.
Yes. Absolutely. I think I just that was one of the what I was showing in this example was some of them are statements like how the earnings test works, but then others are questions.
And I think sort of a payoff.
Like, you you you’re teeing up concepts and then paying them off with the answers. Exactly.
And when somebody’s searching really nice, like, question, how it works, and an example.
I love that formula.
Yes. And when you think about somebody, searching your content, you know, they are coming there with a question. They wanna learn about it. And so you’re getting to the point of, like, this is the section you’re going to get the answer to that for. And but it’s also great for AEO because it’s saying in this section, I’m addressing this particular question.
Okay. And then the last one we just wanted to talk about oops. Did I miss it?
Oh, is local listings. So we’ve, you know, talked a lot about different strategies and what these, you know, different tools are looking for. It’s kind of hard to see. It’s a little blurry here, but, we have actually Not our clearest. Sorry. We have a, local listings, tool that will help you to optimize your local search. So really what that means is there’s all these different places that businesses are listed online, different websites.
And if you even let’s say you’re at suite one zero two and you spell it s u I t e, but then on your Google My Business, it’s s t e period.
The bots don’t always know that that’s the same business. So you want everything to be consistent across the board. So a tool like our local listings helps make sure that your information is up to date and the same across every listing that there is online.
And, Sam, I’m actually not super familiar with our this tool. Is this part of is this like an add on to our websites? Do you know, or is this part of our premium website also?
In Elise in the background could tell us. I don’t know either.
I’m sorry. In the background. If it’s still here. If not, we’ll we’ll look into it. As Elizabeth said, we’re But free to say we don’t know everything.
Yeah. A big part of this again too That’s a site add on.
Okay.
Okay. A big part of this too is claiming and optimizing your, you know, Google My Business.
That is part of this and then all the other local listings as well. But because we do it, for you, you know, and it’s it goes it’s all, again, a compliance approved process, I think, compliance departments feel better about it too.
Totally.
Okay. So before we get to that we were flying today through this. I’m so proud of us. Forty minutes, and we’re already at the end.
I wanted to see if there were specific questions that people had that we didn’t answer because it looks like in the q and a. Yes.
I’m trying to keep up, but how about if every if anybody has a question that wasn’t answered, just type it in again so we’ll see it fresh.
Perfect. And while we’re doing that, I’m just gonna go to this page here.
And maybe you could launch tools without hosting your website at FMG.
Not the local listings tool and and not the content we’ve talked about, but you can leverage the tips and suggestions that we’ve been sharing, obviously, if without having your website on FMG.
Yes. And you can not use our websites, but use our marketing. True. Absolutely. Product. So we’ve separated those recently in the last couple years.
It used to be it was all you had to use all of them. If you want to be able to, use our emails and social posts and all those good things without having your website moved over, you can absolutely do that.
Why don’t we launch the poll, before we leave the about going back to different, you know, different sections.
They wanted to see more, and we’re gonna send out the deck so you’ll be able to spend as much time on it as you would like. And, you can always email us with any questions.
Yeah. I see some really good questions in the q and a, though. So, we wanna know and then we’ll get to answer all these questions. Would you like to learn more about our do it for me program where we’ve kind of talked a little bit about it?
But, again, everything from podcast scripts to webinar outlines to every single month, you’re getting a, editorial calendar. You’re I think the biggest thing is that you’re paired with a concierge from our team Yeah. Who is going for you. For you.
And so when it comes to keeping up with all these trends, making sure that you’re consistently putting out content, it’s lifted off your plate. So if you’ve said yes, we will contact you about that. Awesome.
Excuse me. I’m sorry.
Where do you go to update your Google Business profile? So you actually if you just search Google My Business, and there’s a little place right there where it’ll, She found it.
Yeah. I was like, okay.
I think you just Google, you know, Google my business and the business name, and it should come up.
And you’ll see the whole thing that says claim my business. Claim this business.
Yes. Somebody asked, how does writing website content using AI impact your SEO rankings, which I think is really, really interesting? So this, again, is still sort of the Wild West in a lot of ways, but I would say a a few things. Number one, when you write with AI only without editing it at all I don’t know if you’ve noticed this, Susan.
A lot of times, the AI version is very flowery and a lot of adjectives and, like, a lot of extra words without the meat coming through. And so people reading it know it. So for that alone, I wouldn’t just copy and paste. I would always edit.
But also from a there is some research that’s leaning towards saying that the AI tools themselves know because that’s an output that they would give that it was completely AI generated. So I don’t think it will negatively impact your SEO at all as long as you use it as an outline and then you make edits to it so that you’re not just copying and pasting.
I’d agree. Yeah. I’d and I I just think that’s best practices, and I’m guessing we’re getting I’m guessing those that are using it all the time are already doing that. I don’t I think it sort of goes without saying taking it you know, if you’re putting it as your own content on a website or anywhere, you definitely wanna make some edits.
Michael, somebody’s asking, how can a solo adviser with no staff make this work, especially one who’s neither marketing nor tech savvy?
Hire us. That would be a good yeah. Maybe do it for me would be a per like, that’s a a perfect candidate for do it for me. At least explore, you know, the program.
Sam and I really like Well, not just the show so that people can see.
Go ahead, Steve.
We are con just we’re constantly evolving. You know, we’re coming up with the content strategy for do it for me, and then we have our concierges who help customize it for each adviser. Not customize the content specific. Like, they’re not writing their own content for every adviser, but they’ll take the content that we’ve written, and they’ll say, you know, let’s let’s put in a different thumbnail.
Let’s edit the first one. Let’s edit the first line or let’s edit the first paragraph, whatever it might be. Let’s, you know, let’s use this email. Let’s not use that one, so on and so forth.
But we’re also evolving all the time. Like, real time on this webinar, it just dawned on me I should change the format of the blog. So we’re constantly, like, leveraging the best practices that we coach on and making sure that our marketing is infused. Our those strategies are infused in our do it for me program as well as our overall content in our content library and and also informing just our product strategy.
We’re now thinking about how do we change make enhancements to our website to be more AEO friendly. I mean, it’s just this is why you definitely you know, outsourcing marketing makes sense. Like, have somebody else worry about the latest trends and making sure that that you’re, staying ahead of them.
Yeah. This is all just one month in Do It For Me.
Just so you know, this is not like a quarter year.
This is one month of content that we would execute for you. So if you feel overwhelmed, and I understand why, absolutely look into our Do It For Me program.
Okay. Let’s see what other questions do we have. I’m gonna stop sharing for a second. So it’s a good question.
One of one of our attendees messaged that we didn’t mention that we have a mobile app and that it has an AI tool embedded in the mobile app to help you write social posts. Yes. Do. Forgot about that.
So much to talk about.
Yes. And if you are an FMG customer listening to this, almost all instances, you have access to it for free. So go to the App Store, download the FMG mobile app, and you can start using our AI tool to write captions for your social posts.
Somebody asked Canadian specific content just came up. I think we yes. We do. Just recently.
Just recently. Yes. That is a new ad. So, yes, Kristen, we do. So I feel like, I feel like everybody would probably love to have time back in the cal in their day, and, hopefully, we’ve gotten to all the questions.
But if, if we missed you, we hope that by sending out the deck and we’ll do a little recap and include our checklist, hopefully, you’ll have all the answers and, also the recording so you can catch up on any of the sections that we went through fast.
Yes. And if you found this helpful, tell us in the chat. Sometimes we’ll pull out your comments and use it to promote future webinars. So if you’re like, Susan and Sam are so fun. We love spending time with them. I’m just kidding. You can put it in the chat and tell us.
That that specifically would be great if anybody wants to.
Then we’ll use that on all of our future webinar posts, promos. But, yes, we would love to work with you at FMG. Again, we love this stuff. We love staying ahead of the trends.
AEO is just another one, in in AI, and we are constantly hoping to help you market better and grow your business. So thank you for spending an hour, forty five minutes with us today, and we’ll see you all for oh, we should mention we have one next week, another webinar next week with Halisa plan, all about how to if you’re working at all with your on behalf of your clients regarding tax planning and maybe even if it’s whether you are a CPA, you work with the CPA, you use Halista plan to analyze tax returns, how do you market that? So if you go to FMG That’s a great one. Under our resources, we have a link to that, and it’s next Thursday. And I’m so excited to be talking all about that. So we hope to see you then.
Very timely. Awesome. Alright. Have a great day, everybody.
