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How AI is Changing SEO: Google is NOT What it Used to Be

Dive into key strategies to make your business stand out in the age of AI.
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Want to ensure your website stands out in AI search results? 

Over the last two years, more and more people have searched on Google and left without clicking anything. In fact, 2/3 of Google searches end with NO clicks. Samantha Russell and Susan Theder share impactful tips to navigate the shift from SEO to AEO – and find where people ARE searching for advisors and agents. 

Learn how to master modern AEO strategies in this workshop and walk away with: 

🔍 A clear understanding of AI’s impact on search rankings

 📊 An actionable website optimization checklist 

🎯 Keywords and topics that matter most to your prospects 

🤖 AI tools to enhance your SEO strategy

Short on time or just want the main points?

Here is your summary to skip ahead or scan through below.

  1. AI is Changing How People Search
  2. A New Era: Social Search
  3. Key AEO Strategies
  4. Key AEO Strategies Cont.
AI is Changing How People Search

AI is Changing How People Search

  • Google reviews impact which businesses come up in search results (claim your business in Google My Business if you haven’t already!).
  • ChatGPT prioritizes businesses that publish high-quality content.
  • Voice search is common – write content how you would answer a question in person.


A New Era: Social Search

A New Era: Social Search

  • People are using social media platforms to search for information.
  • LinkedIn is becoming a more popular platform for social search.
  • Repurpose blog content into YouTube videos to address common questions.


Key AEO Strategies

Key AEO Strategies

  • Format content in a question-answer style.
  • Target question-based queries (e.g., 'People Also Ask').
  • Include FAQ page(s) on your website and blogs.
  • Optimize for featured snippets (bulleted lists, short answers).


Key AEO Strategies Cont.

Key AEO Strategies Cont.

  • Write in a conversational style for AI search tools.
  • Place short, clear answers at the top of content.
  • Importance of Local Listings & Claiming/Optimizing Google My Business.
  • Utilize FMG’s Local Listings to enhance your local search optimization.


Supplemental Resources:

AEO Checklist

Presentation Slides

Transcript

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