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Launch Your Advisor Podcast in 5 Simple Steps

Are you interested in learning how to have engaging conversations with interesting guests while driving leads to your business? If you answered yes, then podcasting is for you!
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In this webinar, FMG’s Chief Marketing & Experience Officer, Susan Theder, and FMG’s Chief Evangelist, Samantha Russell, join Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran, to share the exact recipe for starting and marketing a podcast to grow your business.

Short on time or just want the main points?

Here is your summary to skip ahead or scan through below.

  1. What You Need to Get Started [4:06]
  2. Naming Your Podcast [12:46]
  3. What Type of Content Should You Share? [19:17]
  4. Publishing Your Podcast [30:40]
  5. Promoting Your Podcast [31:52]
  6. The Main Reason Most Podcasts Fail [35:42]
What You Need to Get Started [4:06]

What You Need to Get Started [4:06]

  • Do both audio and video from the start.
  • Find a dedicated quiet room to record.
  • The equipment you need includes a dynamic microphone, mic stand, pop filter, headphones, fill light, and a camera.


Naming Your Podcast [12:46]

Naming Your Podcast [12:46]

  • Resonate with your listeners and speak their language.
  • Make your podcast searchable: Think about what words and phrases your audience search for on Google and in podcast apps.
  • Figure out how to describe it based on your ideal audience.
  • Try to keep your title to four words or less.
  • Keep it short, simple, and memorable.
  • A name is important, but the success depends on the content and how you promote it.


What Type of Content Should You Share? [19:17]

What Type of Content Should You Share? [19:17]

  • The best length for podcasts is just under half an hour. (There’s a 75% dropoff after 27 minutes.)
  • Most advisors release podcast episodes 2 times a month. (A podcast has a long shelf life.)
  • Think about the unique stories that others have to tell when you have guest. Partner with people who have their own following.
  • Utilize this formula: Storytelling/Educating/Entertainment/Call-to-Action


Publishing Your Podcast [30:40]

Publishing Your Podcast [30:40]

  • Publishing involves publishing your podcasts to channels.
  • A channel is where it goes to syndicate: Apple Podcasts, Spotify, YouTube
  • You can’t publish directly to a channel → Syndication services to this for you
  • The preferred provided for Syndication is Blubrry
  • Sign up for a syndication service and set up your podcast profile using your podcast name, podcast artwork, and podcast description.
  • Publish your first episode and syndicate your podcast to your preferred channels.


Promoting Your Podcast [31:52]

Promoting Your Podcast [31:52]

  • Properly promoting your podcast is where most people fail.
  • Give people a taste: Preview clips are everything.
  • Video + Audio is way more engaging.
  • Give guests everything they need to promote - write the teaser copy, give them a visual (Canva is a great resource), and links to share.


The Main Reason Most Podcasts Fail [35:42]

The Main Reason Most Podcasts Fail [35:42]

  • You don’t know your audience
  • You are not talking directly to your ideal clients
  • You are not solving a particular problem
  • It’s not clear who you serve and why they’d choose you
  • You don’t have a recording schedule for the first 12 episodes (1 year)
  • Don’t sell! → Your goal is to give everything away!


Supplemental Resources:

You can get the slides here

Transcript

Transcript

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