Turn Your About Us Page into Your Best First Impression

Hello, everyone, and hi, Susan. Hi.

How are you?

I am doing very well. And I have to say, I looked at the slides for today and this is gonna be an awesome one. I am like, this is like, we have everybody who’s joining you guys are so lucky because this is a bunch of new stuff we’ve never covered, and it’s super fun.

I agree. I agree. Plus, we all do love to talk about ourselves. We all know that.

Right? And as financial advisers, often you’re told, get in the room with the client, make it all about them. You should talk less. They should talk more, which is true.

But your bio, your about page, your LinkedIn page, that’s your chance to talk about yourself and to really form a connection with people because we know at the end of the day, what is someone buying when they choose to work with your firm? They’re buying that relationship. And yet so many times we make it secondary rather than the primary thing. So we are so excited, here at FMG to talk all about how to turn your bio, your about page into your best possible first impression, and we’re going to break it into three sections today.

First, we’re gonna talk about your website. Then we’re gonna talk about your LinkedIn profile page. Then we’re gonna talk about tools that we think you’re gonna absolutely love that will help you hit a home run. So as we’re just waiting for everyone to sign on, we would love some volunteers.

If you would like to be a guinea pig that we pull up your website and or LinkedIn, think LinkedIn’s might be a little bit easier if you wanna put your profile in there just because there’s also multiple components. Drop the URL to your page, and we will pull it up and can give you some feedback in real time about what’s working and what we would change. How’s that sound, Susan?

It sounds amazing. And I was saying that I think we’re gonna be overwhelmed with people putting in their links. Let’s see.

Okay. And the Yay. Yes.

And one of the things that I will also mention is I get asked a lot about personal versus business, and I noticed the very first person who just put it, their Yes.

For the business.

Put the business page.

So we really are talking more about personal pages today, but we will touch on business and why we’re talking about personal first. If you’ve never joined us before, though, Susan and I are both here at FMG. FMG is an all in one marketing platform, the all in one marketing platform that helps financial advisors grow organically. So if you are not a customer or you haven’t checked it out in a while, we’ve seen we’re in a new era here at FMG.

Yes. And then the era continues to evolve fast.

Right. And so it’s really a great time if you haven’t checked us out in a while. We can do everything from help you have your best foot forward when it comes to your website to manage everything you need to grow through marketing. So think of social media, email, events, landing pages, lead gen tools, in terms of, you know, collecting people’s emails from downloadables. So we would love to show you more.

Stick around, and we’ll ship give you a QR code if you wanna connect us.

Awesome. And we even can do it for you. So if all of this at the end of it, you’re like, I want to do all of that, but I don’t have time. We can help you with that too. But let’s get into it.

Yes. Right.

You everybody.

We have an overwhelming number of people that would love to do this so we’ll have to figure out how we can choose. Yeah. And get everybody. I think the first person definitely gets to gets to go.

Yes. I love it. Okay.

So let’s first talk about your website and the bio on your website because we look at a lot, lot of websites here at MIT.

And we still see a lot that really just fall flat. And you might be thinking, I just haven’t worked on mine in a while. So, you know, that’s why.

Tell me in the chat, if you looked at your own bio on your website right now, do you feel like it comes across a little bland, a little boring? Do you think it needs some help, or do you feel like you’ve nailed it and you love it?

Because most people I talk to are in the former, not the latter category.

Give give your bio on your your about page on your website a score of one to ten, ten being you think you’re hitting it out of the park, and one you’re like, I need help.

I love that. Help! In all caps, Joseph. We are here to help. Okay. What do we got? Sixes?

I think we’re getting lots of middles which is not surprising.

We got some lowers. I’d say the average is definitely nowhere. I mean, top score might be at seven point eight.

Okay. Alright. So one thing that might surprise you is the three most visited pages on an adviser’s website. Number one is the home page, right, where we all land. But the second one is either your bio or about page. So, again, if you have a practice with many advisers, this might say about or in this particular Cadence Wealth, they’ve labeled it your guides, which I love because their whole thing is guiding you to this retirement.

Yeah. That’s cool. I love that.

But so one of the things just to think about is that when somebody comes and visits your page, if they’ve never met you before, this is really their first impression. Right? Their very first impression of you. You do not want it to read like what you’re submitting to the SEC or FINRA.

You want it to be about making a connection with your target So Susan And actually, you know what I just thought of?

This is just a, you know, a gauge as to literally just thought of this, but as I read that, Superdad bald. I immediately stopped. I smiled. I love him.

So I wonder if you can also just put the filter. Like when you read somebody’s bio, if it makes you smile, you’ve done a great job. If you’re bored after the first three sentences, you haven’t. And I’m guessing almost all of you probably have a a bio that is more drive and fun and putting in something fun you know, in the early section is Important.

Yes. So so so true. And I like to say this, people will laugh, but I’m very serious about it, that you are most bios are written like an obituary, but you are not dead. You are alive and well.

So let’s show some personality and some life. So we’re gonna give you some examples here. I love this one. This Yeah.

Advisor. She loves Wordle. So she has that as her background image. And immediately, you get a sense of what it is that she loves.

Right? And she’s writing this story about her background in first person. If there’s one thing we can really, really encourage you to do is to change the bios on your website to be in first person so that they’re telling a story.

Now, Susan, we get a lot of pushback about that, don’t we?

We do, but I think it’s the easiest thing for everybody to change. I mean, like, that’s just a black and white. Like, change it from third person. Bob did this when he was five to I.

You know, everybody can flip that around very easily and the same with we’ll get to LinkedIn, but that’s like an easy one. And then the story part is, I think, a little harder because there’s I think that advisers are generally comfortable in facts and figures, you know, and they’re not necessarily, you know, prolific storytellers. So I think thinking about the the eye gets you in the right frame of mind. And then thinking about, I think actually when advisors meet with new prospects, they are telling a story typically.

And I think that might be what to lean into.

And what you can do, you can go to Copilot or Perplexity or ChechiPT and feed at these stats about you and say, help me create a cohesive story around this.

And these AI tools can help you. You can hire a copywriter here at FMG that can help you. Yes. We do that too.

We have copywriters here on our team that can help you write your story. But if you do really have a hard time with this, you can also take this approach, which I love, which is to think of your bio on your website like a magazine story. Right. So pretend someone’s interviewing you and asking questions, and then you’re giving those answers, it makes it so much more fun and it’s also easier to answer a specific question than to write your whole story as one big long paragraph.

Oh, that’s the I’ve actually never seen this. As I said, this is new stuff. Don’t know where you found this. This is awesome.

Oh, thank you. I’ve linked everything at the bottom there.

And so we’ve had Oh, this is the same website as the one from before with the guy that was the dad who was bald.

Exactly. It’s just more more info from that same website and and the pictures. Mean, that’s awesome.

So I’m gonna be I play devil’s advocate because there’s at least somebody that is watching that’s saying, you know, three of those pictures are way fun. You know, none of them are really related to anything that is business oriented.

Don’t we have to convey some level of professionalism and authority and having a costume having two pictures with costumes, is that the right tone?

Yeah. I think it really comes back to knowing your audience. So if you’re working with people that you don’t think this is gonna be a hit for, then no. But you know your own audience.

And I do think though that one of the things that has really changed since COVID and everyone started working from home is in general, we have gotten more casual in our professional relationships. We’ve seen people inside of their homes. We’ve worked with them via I mean, how many of you now meet with clients Virtually very, very often, right, where you’re on video cameras. That happens all the time.

So I would say that you need to know your own audience. And if for you, maybe having one personal picture and then another of you in a suit or volunteering somewhere, that might be a better balance. And for this adviser, this obviously works for him and his particular clientele.

Exactly. It does come down to your target audience for sure and most advisors don’t serve just one so you got to find the blend. But I can say you know even up to like a family office there You still want to be human. So even if you are serving the ultra ultra ultra high net worth, they wanna be they wanna choose a person that is likable. So I don’t know that I’d have, like, all of these personal pictures, but I think something that still shows authenticity of you and your personal life, a family picture or something still works really well.

And that’s such a great point.

And I’m gonna pull up this act this example actually, Patty Brennan from Key Financial.

And I’m gonna can we see her website here right now? Okay. So she actually starts with a third person actually up here, and she tells sort of just, like, a more traditional bio, but still telling a story.

And then she has the get to know me in an eye. So she actually does both. So she has the more traditional third person at the top, then more of that magazine article style here.

I actually Look how the font changed to be much more of a, like, you know Handwriting fun.

Yes. More personality. Right? And then this is really fun of this or that, like a quick again, thinking about magazine interview.

And then she has a photo gallery, again, with a mix of professional and personal photos. So Well done. Exactly. So, you know, there’s lots of different ways to do it.

There’s no one right way. That’s the whole point is that this is about you. So show your personality. Use your favorite colors.

Talk about your hobbies.

The whole point is to be memorable. And if someone just reads where you went to school, what designation you have, and what clients you serve, that’s nothing to remember. Right? So that is the point that we’re trying to get across here.

And you know, we always say it’s really it is hard to differentiate in a very crowded space, especially if all you’re talking about is the services you provide because anybody can say they provide the same services and it’s hard to tell whether it’s you know you may be way better but that can’t really come across on a website but that about us page that’s you and you can be so different and so many advisors really stay in that safe zone. It’s a great way to differentiate.

So so so true. So I linked to all those examples at the bottom of every slide, so you will all get all of those links. So if you wanna go back for inspiration, I just wanted to show you if you wanted to make a quick update to your team member pages with FMG. If you’re using FMG, is so easy to do so. Here in the dashboard, if you have a website with us, you just go to website and then team members, and then this is where you would manage all of your team members. However, there are sometimes people who want us to do something way more involved, add different elements, excuse me, that are not as easy to create on your own, maybe images, things like that.

We have a entire team of designers that will work with you on your website. So if it’s time for a website overhaul and your about pages part of that, certainly, that is something that we can help with as well. Yeah.

And Sam and I work really closely with the copywriters to help train them on all the things that we’re telling you.

So our copywriters are writing with those best practices in mind.

Such a good point. Yes. Okay. So that’s the website part and we are we will promise to try to stick to thirty minutes for these little mini quick how to pack a punch.

I’m moving on to LinkedIn.

With your LinkedIn, there’s really a few things that you wanna focus on. So I’m gonna show you a few. Right? With all of them, you wanna have a banner at the top That really specifically talks about what value that you provide.

So you can do that both with the banner and with your headline here. So can see I have the FNG logo. I talk about marketing strategies to grow your advisory firm. I have some social proof here in different awards or recognitions.

And then I have a very this and thinking I need to update mine.

So I’m sure everybody on this webinar is like, oh, mine’s not that good. Yeah. So and so did you do that in Canva? Tell us a little bit about how you made that banner.

Yes, I did. And I will actually show you here. Have it linked down here in the tools, but we’ll just move ahead. If you go to Canva, you can go to Canva and you literally I just typed in LinkedIn banner, and all these different options will come in that are different templates. And then you can just upload your logo, your colors, choose your font to be you know, match your brand, and it will export it for you. And then in LinkedIn, you just add it.

Amazing. So very, very simple. I’m inspired.

So let me show you a couple other adviser examples.

So, again, here’s Thomas Koppelman. He’s got financial planner helping thirty to fifty year old business owners and those with equity comp build wealth. Then his banner has some, again, some social proof that he he’s got. Here’s another adviser, Victoria.

I help families make data driven financial decisions like divorce, death. She got her banner. So a lot of different ways to represent it. If you’re not that niche specific, but maybe you only work really in Saint Louis, you could put that location in there.

Right? So, again, think of it like your headline and be really targeted so that somebody would walk away and know whether or not you work with someone like them.

I think this is actually kind I mean, for me, I’m like a little bit of an I don’t think we’ve spent a lot of time talking.

We’ve talked a lot of the caption underneath your, you know, your, like, subhead. But I don’t know that we’ve spent a lot of time talking about making sure that your banner use the banner space to actually highlight the key, you know, what you’re putting in that sentence below, you can pull out a little phrase and make it so visible and also share some of your social proof.

I think that’s like an that’s like a new I think everybody could probably do because not many of us actually take the time to read but we do look at that banner.

And, actually, I’m gonna just show you. There’s a new thing that I just saw a friend of mine, Stacy, They now allow you actually to have banners that scroll. Has anyone seen this? No.

So you can actually scroll through a banner too.

More than not.

Sure. Everybody will do that quite yet, but I love that.

Is a new feature. I personally would make sure whatever’s most important stays on that first one just like your website. I don’t even think a lot of people know what that is. Yeah.

It is a new You will.

Think Well, but it’s interesting. So that’s a quick I think a quick tip for everybody is to check out your banner and possibly update it and include a headline. And if you have any social proof from awards or recognition, it’d be great to include those.

Right. Exactly. Okay. Let’s talk about personal versus business pages. How many of you are using the business page on LinkedIn more, and how many of you are using the personal? Maybe tell us in the chat.

Which do you think would yeah. Which do you use? Should we do Yeah. Which do you use most?

Because one of the things that we often get Oh, good. We’ve got all personals. Oh, good. So A plus for everybody. Exactly.

Because those are the pages that are going to get the most traction and engagement. However, Susan, right, we are wanting to remind everyone it’s still so important to have a business page, especially for AEO, AI optimization.

That is really, really important.

So you wanna have both, but just know that once you set up the personal page, you post there, when you engage with others, that’s the page that’s gonna get the most, engagement.

Because people, it’s social media, it’s social. People are not that social with businesses, but people they are. I think of it really as sort of the, you know, you post on post, you post generally on personal, and then you have your business page share what you posted on. So on your personal, that’s like an easy one. Then there are certain things that just fall into corporate world like you know a new office or a new employee or an anniversary or something you post on the corporate and then you share on your personal so they kind go back and forth and help each other.

Such a good point. So talk a little bit about headshots. One thing that a lot of people I’ve came across this maybe ten times in the last month alone. I will get a request or a connection request, and the person will have no picture.

And I will message them back saying that they have no picture. Hey. You might wanna update that. And the first time it happens, the person was like, yes. I have a picture. They had not they had unknowingly had a setting where only if you were connected with them did their picture show.

Oh, that’s so funny.

You wanna make sure that your profile picture is showing for everyone, not just connection.

That’s interesting. I didn’t even know that was possible.

I actually yes. I know. I have a know that tooth through high double to be sure. Right, so that’s number one. Make sure.

Settings make me nervous because I’m always, I want to make sure the setting that says when I edit think it all by holding it I just did.

That happens. I’m sure everybody here too. So how about tell us in the chat, how old is your profile picture that you have on LinkedIn? How many years ago was it taken?

Because a rule of four Four years for me.

How about you, Sam? Okay.

If it’s more than five, you’re supposed to Mine is exactly five years old, so you have to hit badly. But a lot of people oh, Joel.

We have a twenty years. Hello. Might have to update that.

I’m gonna hang on to my four year for at least another year, but Yep.

And, obviously, the reason we wanted to update it is important. Like, you wanna look how you look today. You want the photo to look like you you actually wanna wear the You would to meet people. And so if you’re not wearing a three piece suit, that’s not what you should have in the photo. So we I see a lot of people who are older than five years.

It’s time to update it, myself included. I’m gonna show you a really fun tool. A lot of you have not gone and hired a professional photographer to take a new photo. Yet maybe you have a picture of yourself somewhere that you love. Right? So this is a picture of me in a restaurant in London, and I was able to use Google’s nano banana, which is the code name for their Gemini two point five flash model to create a nice professional shot.

So Nano Nano, I love I can’t even say it.

Nano Banana. Nano Banana.

Has anybody here heard of this tool? Tell us in the chat. So it’s so easy to use. I created a tutorial for exactly how to prompt it to get a really good result.

I know some people, Susan, don’t feel comfortable with AI headshots, which I totally understand, but this is not changing your face.

This is so cool. Like, look at it. I mean, it’s it’s the exact same headshot. It just puts it on a corporate dressed person.

Exactly. It’s actually your it’s your I mean, somehow it’s getting your exact body type too. I mean, I know we use this in one of our social posts where we showed ourselves at an event before it even happened.

So I actually have this whole tutorial here.

And, basically, I’m just gonna pull it up. What’s really interesting, you’ll see as I if I can do this, go through.

Oops.

Wrong button.

It the tool never changes your face as long as you don’t, you know, ask it to. So you can see I asked it to to the first prompt was to remove the background. Then I asked it to change what I was wearing. So it kept my arms the same. It just removed what I was holding, And then it changed the background to an office setting, but I didn’t like that I had these little slits in the skirt, not very professional. So when I asked it to remove the slits, then it did. And it also changed my teeth a little bit in one of them.

I thought so I asked it to make my teeth not be perfect.

And it moved your arm back down. Yes. And it moved on. Holding a flag.

No. I’m back down. So, again, I think we giving one instruction at a time for a tool like this is really, really crucial. You wanna make sure you give clear instructions one at a time to get the best results. But we have all the instructions listed out for you that we will send to you all as well. So that is a really easy way to get a new headshot.

In the meantime, while you’re waiting, maybe if you wanna get a new, you know, headshot with a professional photographer, but you haven’t had a chance to yet, that is a really easy way to just take a picture you already love of yourself and turn it into a professional one.

And honestly, I think the professional ones just always not always, but generally, you’re gonna have more risk of looking kind of boring. And you have some I don’t know, I think you’re going to look better if you find your favorite personal picture and you change the background and potentially what you’re wearing.

I agree. So we talked a little bit about those headlines. We’ve talked about these before. But this again, just if you, you know, haven’t taken a moment to focus on this, this is something you absolutely wanna do. It’s the first impression people are gonna get after the banner.

And then you can obviously personalize your LinkedIn URL, so it’s just specific to your name and not a bunch of characters. So you have all these instructions here, but I think in the interest of time, we should look at some people’s profiles and give some feedback. Let’s just do that. And while you’re choosing Susan, the very the last thing that I just wanna point out to everyone, the same way you wanna write your bio in first person, you wanna have your about section on LinkedIn in first person.

And Tell your story. Talk about your accomplishments. And then the other thing is never ever ever leave this featured section blank. So I’m gonna show you where that is on the page.

Let me just And I think, you know, for for simplicity, if you write a great about, you know, your about page, on your website, I think you can copy and paste it into LinkedIn. Like, it doesn’t have to be different.

Very, very good point. Yes. You can use the exact same one. But you can see here under featured, I have, like, different examples of work.

It could be a link to your website. It can be posts that you created. So if you don’t have that turned on up here in your bio, you can click this little edit button, or you can come here to add profile section, and then that’s where you can turn on, like, for instance, add featured. I already have it added, so it’s grayed out.

And then once you have it added, this is where you come in and you can add a link to a video. You can add a picture of something, or you can choose a post that you’ve already posted and feature it here.

I think the easiest is just to pick your you know, I like to pick the posts that either reflect something I’m passionate about or have the greatest engagement.

Good point. Okay.

So let’s look at some people’s pages.

Let’s see. So Tracy Watkins was the first one to respond, but she did use her business page.

Can you look up Tracy Watkins and see if she comes up?

And, Tracy, one thing you should note so usually how I would go and find you right away, when you click on a company page under people here, you wanna have all the employees of your organization make sure that they claim Kirby Wealth Advisory as their employer. Because right now, it looks like zero people work there. So if somebody googled Kirby Wealth to find one of you, which is how sometimes people search. Right? Instead of searching the person’s name, they might search the business. You wanna associate those individuals with the company.

The only way I mean, the way you do that is is just they’re adding a company in their professional experience. So you wanna make sure that all of your employees have a LinkedIn profile that is up to date, and they have added that they work for you in their experience section. That’s if they had, they would show up, which means that Tracy hasn’t added her own the company.

Exactly, Tracy. So when you link when you say who it is you work for down here, you would make sure that you have that Curvy Wealth advisory with the logo and then at tag them after you’ve set the page up, and then it will link the employee with the company.

Hopefully, that makes sense.

Yeah. Why don’t we go to Tracy is Tracy with an e y. Tracy, and then Watkins.

Probably the CFP. Yeah. Alright.

Oh, there she is.

So hold on. I’m curious to see whether it shows. So in her professional experience, it just is associating her with CIBC.

So if Kirby Wealth Advisory Group is, think we would suggest that she add that.

And this sounds like this might be a nuance, like, where there’s a sub brand owned by a master brand. So we’ll leave that maybe, like, a further discussion. But let’s let’s look at the other components that you wanted to highlight.

Yes. So helping clients create peace of mind. And I like that you have Yeah. Private wealth and the name, you know, of the company, but what type of clients?

That would be the the thing where you could differentiate here. You know, what specific type of client would you say that you’re helping? Because clients could be anyone in the whole world. Right?

And I like to always use the analogy of a magnet. I think so many advisers still are scared to turn anyone off that they and they wanna attract everybody, but think of a magnet. A magnet has two sides. And the only way that one side works to attract is if the other side repels.

So if you’re not repelling anyone, you will not attract anyone. So you have to get more specific.

Got a featured section. That’s good. Yep.

The fee featured section is But it looks like the about might have opportunity to implement some of the things that you’ve mentioned.

Yes. Yes. So let’s see.

Yeah. I mean, I think you have some eye and some wheeze. So showing that you’re part of a team is great. But since you start with the Kirby group, I feel like that’s more that’s the opportunity for you to get into the first person right away and tell more of your story of why you’re passionate of helping the particular client type that you do.

I might also call out go up to the, bio again. So the second word is synergistic team.

I I don’t know if, like, on a Saturday when you’re talking to anybody, you describe yourself as a synergistic team. So I like to Audit and update any kind of about story to take out anything that I wouldn’t use in conversation.

So that you want to be conversational and especially we can do a whole another webinar on search in an answer engine, you know, LLM search world, but conversational writing in a conversational tone the way you would talk, way your readers, you know, perceive things. That’s gonna be really important. So things like synergistic and holistic.

Everyone says holistic. No client is searching for that.

Just talk talk the way you would on a Saturday or or with a, you know, with the client in person. Such a good point.

Okay. I just picked another one out of the list, Jean. Awesome. And actually, of the first things I noticed up here, Jean, this would be a great example.

Do you see how you have all these characters and letters at the end? You can easily get rid of that, so it’s nice and clean from a search engine optimization perspective, and that would be this section that we listed here. So you follow those instructions, and you can get rid of all that junk at the end to make it nice and clean. So you have certified financial planner at Harmony Wealth.

And, again, you list your just your your logo there.

So invest.

And And What type?

Quickly, because I have a question for you. What is your feeling on capital like, All cap.

I think that’s what you’re supposed to do.

Keep it all caps when you Oh, okay. Go ahead.

Yeah. Oh, our our Arvanna White. Right.

We’ll to going through bios. But one of the things that the reason that we’re doing these webinars is we’re so passionate about helping all of you marketing and Do you Oh, realize the breadth of service that we ever copyrighted. Helping you completely re website, helping with your social media, or listening to this saying, yes. I need people like them to help me. If you want to learn more about how we can help you, just say yes, please, and someone from team will to connect with you, share more how we can get your best foot forward with your marketing to grow through more organic marketing.

Yeah. We just we infuse everything that we talk about. We infuse into our product, into our team members that work with you. And so if this sounds good, we can actually help you do it.

So we’ll okay. So that’s the CFP board makes you do the Full thing.

Yes. Yes. Yes. Yes.

Okay. So, you know, may even some of these keywords you have down here, that would be great to put in the banner of, like, some of the out things that you provide. You could put that in there. It’s a good idea. Yeah. And just trying to see.

Yeah.

In my spare time so in my spare time, we’ve got the, you know, more personalized thing in the about.

Alright. It’s got did he the different companies that she works for? Yeah. I think just making it more specific, it still reads more generalist. And I think the more specific that you can get, the better. Okay. Let’s click on another one.

Hand Wait a sec. Do we have time to, let’s do this one, and then I wanna make sure you you show people how they can get a score Oh, right through AI.

Yeah. Okay. So Hannah, has a banner, but it doesn’t say anything about who she is or what she does. So I would definitely change that, Hannah, to include those things like with the ones we showed you in the example.

I love that it’s a personal picture. It does not look like Canva.

No. So there’s a little bit about her passion.

And actually, profiles, there’s a lot of research about pictures and what’s most engaging. When someone is turned professional photographers will tell you that instead of looking straight on, they’re at an angle. It is read as being more approachable.

Really? So when you smile and show your teeth, it’s also shown as being more approachable and friendly and people rate that that they like it more. So show your teeth, turn your shoulders.

And then she’s got some good posts that she featured, which is great.

But I think you haven’t had anything, it looks like, in over six months. So definitely having something more frequent and showing that it’s up to date and that you’re paying attention to it is also important. And, actually, somebody asked about all of this related to AI search.

AI really, really has a recency bias. So they wanna see that you are putting out content more frequently and more often, and that’s something more recent.

So that’s also an important one as well.

On the topics that your prospects might be querying on chat. So that’s a way to think about what to post. That’s what we do in our did you know in not your did you know in our do it for me program, we are thinking about the prompts that people are using and writing content on those topics and then executing that across blogs, emails, and social for you. So let’s I know we have target time. Let’s end on this one because this is really cool.

Yeah. So a lot of people will try to use AI tools to get great information, but knowing how to prompt and how to ask these AI tools the right questions is really the key. So there is this very, very in-depth prompt. I couldn’t even screenshot all of it for you here, but we’re gonna send it afterwards.

It’s a very little prompt where you could ask ChatGPT or your AI tool of choice to audit and analyze your LinkedIn profile. So I did it here. I’m gonna show you what it looks like. You can see the prompt.

Summarize what it told you.

Yeah. How could you possibly improve yours in a nutshell?

Basically, gonna give you a three second overview and then a thirty second. So if someone were to look at your page in just three seconds, is it a pass or fail? And then if someone were to spend a whole thirty seconds, is it a pass or fail? And it’s gonna study six different elements broken into the headline section, the featured, the about, the experience, and then, you know, connection.

So cool. Get a score for each, and you can’t actually, put your, you can’t just put your URL and so you have to actually just take screenshots of each section and upload them like I did here. And then you’re gonna see so it said, I passed the automatic fail conditions. I have a profile picture.

I have a headline, all of that. My photo section met ten out of ten. My headline was ten out of ten, but the featured only got five out of ten. Because if you go to my page, you’ll see that my formatting is sort of all over the place with what it looks like.

And so what it’s suggesting is that I can get a lot more specific with using, like, the same formatted sizes and that I could have a better call to action. So, again, it’s going to give it’s gonna give you a score with every single section. So my experience, it’s saying you’re too generalized in what your experience is down here. I need to be more specific in what I actually solve for people.

How did I move the needle? So it’s saying, you know, in your experience, put specific metrics or things that you did, certain data points. So this is an awesome audit tool, and it will actually give you after each one a fix for each section.

Are gonna send this out to everybody. This will be in the follow-up email that will include the recording, the slides that’ll have all the links to the websites that we showed you. And we will include this prompt.

And we could keep going but I know we promised everybody that we would be respectful of their time. Oh, CeCe.

CC is a good friend. Hi CC. She said what a gift. This is awesome.

So if you thought this was helpful, let us know. And if you like these quick little thirty minute quick hit ones where we’re trying to pack in as much as we can, we’re gonna keep doing these.

So thank you all for joining. Thanks for everybody who submitted their page to be a guinea pig, and we will see you on the next one.

Thank you so much, everybody.

Hi.