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20-Min Consult
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20-Min Consult

Video Marketing Made Simple: From Setup to Success in 2025

Dive into key strategies to create professional-looking videos without complicated equipment or huge budgets.
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Feeling hesitant about video marketing? You’re not alone!

Discover just how achievable impactful videos can be. Whether you’ve never pressed record or just want to improve your content, this workshop covers everything you need to succeed with video.

You’ll walk away with:

🎥 The exact equipment setup you need (hint: your smartphone might be enough!) 

🎬 Step-by-step recording techniques that make you look and sound professional 

✂️ Simple editing tricks that save hours of time and look amazing! 

⭐ Our top-performing video ideas for 2025

Short on time or just want the main points?

Here is your summary to skip ahead or scan through below.

  1. Equipment: Setting up the shot [2:51]
  2. Recording: Feel confident on camera [9:42]
  3. Editing: Use tools to save you hours [26:14]
  4. Promotion: How to get eyes on your video content [35:00]
Equipment: Setting up the shot [2:51]

Equipment: Setting up the shot [2:51]

  • Use the back camera on your phone for a crisp image.
  • Forget fancy equipment. Film in natural lighting (face a window or use a ring light).
  • Do NOT text or email the video from phone to computer.
  • Record on your computer with video tools like Veed.io or Descript.


Recording: Feel confident on camera [9:42]

Recording: Feel confident on camera [9:42]

  • Speak from an outline versus a script to sound natural.
  • The 1st 5 seconds are crucial – always start with an engaging HOOK.
  • Pretend you’re explaining something to a friend to feel more comfortable.


Editing: Use tools to save you hours [26:14]

Editing: Use tools to save you hours [26:14]

  • On your desktop, edit using Veed.io or Descript.
  • On your phone, edit vertical videos for social media & Youtube Shorts.
  • Add text at least to the beginning and end of the video.
  • Add subtitles for an SEO boost.


Promotion: How to get eyes on your video content [35:00]

Promotion: How to get eyes on your video content [35:00]

  • Adding video to emails boosts click-through rates by +300%!
  • Host videos in FMG’s platform to add into emails and select a thumbnail – all from one place.
  • Use TubeBuddy to get great SEO on your YouTube videos.


Supplemental Resources:

Video Checklist

Presentation Slides

Video 101: The Proven, Step-by-Step Playbook

Vlog Screen: Recording with Back Camera

Transcript

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