Website Fixer-Upper Series

February 15, 2024, 11:00 am

Tune in to hear Samantha Russell do a live walkthrough of several advisor websites, sharing what edits she would make and discussing what she has done in the past that works well, plus lessons learned!

In this webinar, Samantha shared the top website mistakes that advisors make while sharing how to fix them. She talked about messaging, design, and much more!
Some of the key takeaways are:
  • The importance of personalization and why you should share “real” photos to build authenticity and build relationships.
  • When it comes to messaging, your prospects and clients want to know what you can do for them.
  • Share what you do in the problem>solution format (Share a problem and then tell your visitors what you can do to solve it.)
  • Make sure your website passes the 5-second test (Ensure someone can tell who you are, what you do, and who you do it for).
  • Use proper keywords to boost your website’s SEO (search engine optimization).
“When it comes to the messaging on your website, no one cares what you do. They care what you can do for them.” -Samantha Russell
Supplemental Resources: You can get the slides here

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