Website Makeovers: Before-and-After Look at Website Makeovers and Best Practices

November 09, 2023, 11:00 am

98% of over 2,000 consumers surveyed by eMoney said that a financial advisor’s website is important (or very important) when choosing which advisor to work with. How confident are you in the strength of your website?

In this webinar, Susan Theder, chief marketing & experience officer, Brad Davis, director of website design, and two successful advisors did a live walkthrough of their websites with real-time updates, sharing what they’ve done that is working well and lessons learned!
They discussed:
  • The five second test and if your homepage would pass it (It should tell who you are, what you do and who you serve)
  • The importance of copywriting and how the words you use really do matter
  • The importance of calls-to-action and how the color you choose and placement makes a big difference
  • Why you should have a simple navigation bar with five pages or less
  • The importance of your “why” story…how would your clients describe what you do to a friend?
  • Why you should avoid buzzwords on your website-and more! 
“When someone lands on your website, they want to be able to “see themselves” in your website. You want your users to have a positive reaction to your image, whether it’s seeing themselves or resonating with them.”  - Susan Theder

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