In this webinar, Susan Theder, chief marketing & experience officer, Brad Davis, director of website design, and two successful advisors did a live walkthrough of their websites with real-time updates, sharing what they’ve done that is working well and lessons learned!
They discussed:
- The five second test and if your homepage would pass it (It should tell who you are, what you do and who you serve)
- The importance of copywriting and how the words you use really do matter
- The importance of calls-to-action and how the color you choose and placement makes a big difference
- Why you should have a simple navigation bar with five pages or less
- The importance of your “why” story…how would your clients describe what you do to a friend?
- Why you should avoid buzzwords on your website-and more!
“When someone lands on your website, they want to be able to “see themselves” in your website. You want your users to have a positive reaction to your image, whether it’s seeing themselves or resonating with them.” – Susan Theder
