Creating and Using a Personal Brand Versus a Corporate Brand [10:24]
- It is important to have both a company page and a personal page.
- Remember that “people do business with people,” so personal pages will get more engagement naturally than brand pages.
- With a personal page, you can share and engage with the business, which will allow you to draw more attention to your brand.
- Remember to set up a strong headshot image and banner, write a great headline, personalize your LinkedIn URL and turn your summary into a story.