This is How Prospects Find Financial Advisors with Samantha Russell (Ep. 116)
FMG Chief Evangelist Samantha Russell joins The Advisor Mentorship Podcast to explain how prospects are finding financial advisors through AI search – and what advisors need to do to show up.
FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners – Press Coverage
FMG launches an internal AI Marketing Intelligence System to improve how its teams serve 80,000+ financial advisors and enterprise partners across wealth management and insurance.
Wealth Management Marketing Is in Its AI Era. Will Authenticity Be the Trade-Off?
AdvisorHub explores whether AI marketing tools risk eroding advisor authenticity, with FMG Chief Evangelist Samantha Russell on how advisors can scale content without losing their voice.
35 Essential Thought Leaders in Wealth Management
Consult Clarity names FMG’s Samantha Russell to its 2026 list of 35 Essential Thought Leaders in Wealth Management for her work on AI search visibility and advisor marketing strategy.
Advisors Neglect Organic Growth As M&A Deals Boom, Experts Say
FA Magazine examines why many advisory firms are underinvesting in organic growth during an M&A boom, with FMG Chief Evangelist Samantha Russell on what sustainable growth actually requires.
Financial Advisors Digital Marketing Platforms that Enable Sustained Organic Growth
Financial Services Review recognizes FMG as a leading digital marketing platform for financial advisors, highlighting the role of marketing automation and compliance infrastructure in enabling sustained organic growth.
AI Washing: What It Is And How Advisors Can Spot It
Wealth Solutions Report looks at AI washing in wealthtech, with FMG CMO Susan Theder explaining how advisors can tell the difference between genuine AI and automation wearing an AI label.
How Clients Are Finding Advisors In An AI-Driven World
FA Magazine covers FMG CMO Susan Theder speaking at the Invest in Women conference on how AI answer engines are reshaping financial advisor discovery – and what advisors need to do to be found.
FMG Appoints New Chief Revenue Officer to Accelerate Enterprise Expansion Across
FMG names a new Chief Revenue Officer to accelerate its enterprise expansion across wealth management and insurance, reinforcing the firm’s strategy as the marketing platform of choice for large advisory organizations.
FMG Acquires Testimonial iQ, Will Rebrand as FMG Testimonials – Press Coverage
FMG acquires Testimonial iQ and relaunches it as FMG Testimonials, giving financial advisors a compliance-ready platform to collect and manage reviews, testimonials, and AEO content that drives organic growth in AI-powered search.
