FMG Expands Internal Use of AI to Better Serve Advisors and Enterprise Partners – Press Coverage

PR Newswire announced the launch of FMG’s Marketing Intelligence System, an internal AI platform giving FMG teams instant access to sales materials, customer proof points, and institutional knowledge through natural-language search. The system supports three workflows (sales enablement, content creation, and product and customer Q&A) and is already in use across FMG’s sales and marketing teams serving more than 80,000 financial advisors and insurance professionals.

FMG describes the initiative as a continuous learning engine: stronger internal workflows generate sharper product insights, which in turn produce better outcomes for advisor clients. CEO Dave Christensen noted FMG is operating as an “AI-first company,” applying AI internally before bringing those learnings to customers.

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