SEO can be a dangerous word in the marketing world. There are a lot of differing opinions and conflicting strategies floating around. Some professionals live by SEO, while others debunk the myth of its importance. In this week’s marketing tip video, we share our honest opinion on SEO and what it can actually do for a financial advisor or other small business owner. After watching, vote in our poll below!

Content marketing is transforming the importance of SEO. While SEO will always be a helpful component of marketing for large corporations, it isn’t going to give small businesses the impact it deserves for the price you pay. It makes much more sense to focus on creating strong, authoritative content that draws people to your website.

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