Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Do’s and Don’ts for Compliant Social Media
We know that one of the biggest barriers for financial advisors to get involved with social media is the fear of not being compliant. This is certainly a valid concern, but unless your broker-dealer specifically bars you from posting, you should absolutely take advantage of this powerful tool to…
How Does Google Measure Relevance?
Or, "How does Google work?" While this is a complicated question, it can be boiled down to three distinct steps - Crawl, Index, and Rank. It's important for financial advisors to pay attention to Google and SEO, because most likely, new clients are going to search for you online before they contact…
Should Financial Advisors Use Canned Content? Pros & Cons
"Canned content" and whether or not it should be used in a marketing strategy has been a major topic of discussion among financial advisors lately. Despite what you may have heard, content that has been curated and build around strong SEO keywords can be extremely beneficial for your site traffic…
The Truth About SEO for Financial Advisors
We get a lot of questions from financial advisors about search engine optimization (SEO). This punchy term has wooed and romanced just about everyone with a website, especially businesses that are looking toward the Internet for new clients. Well meaning advisors have spent tens of thousands of…
The Best Types of Video Content for Financial Advisors
Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…
How Can I Improve the User Experience on My Website?
The digital user experience (or as it is sometimes referred to, UX) consists of all the different elements a client or prospect encounters when they are accessing your website. From how long a page takes to load, to the way they search for relevant content, every part of their experience with…
How Can I Use Video to Grow My Business?
When it comes to communication, there is no other form of content that offers the power and immediacy that video does. It is…
FMG Suite Live at Excell 2018: Top Reasons You Should Attend & How to Get the Most Out of It
FMG Suite Live at Excell 2018 is nearing and we know a conference has to be really worthwhile to justify the days out of the office. Here are some of the top reasons we think it’s worth your time to join us in sunny Las Vegas. Content: Learn next-level tactics in SEO, lead generation, content, and…
How to Write an SEO Friendly Blog Post
SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…
Content vs. SEO: Which is Better for Your Firm?
Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine…
5 Things to Do Before Implementing a Robo-Advisor Strategy
Robo-advising technologies are gaining more and more traction, and how to effectively market them has become a question many financial advisors are asking. Meaning that robo-advisory in wealth management is becoming more and more prevalent. Marketing robo-platforms is tricky because you want to…