Happy Tuesday! We hope that everyone had a great weekend and has started the week off strong. For today’s “Trending This Tuesday” article, we’re sharing some great articles. From the social media design tips that will boost your website traffic to creating winning marketing campaigns and more, be sure to check out today’s blog.

1. 10 Social Media Design Tips to Skyrocket Your Website Traffic [Infographic] via Social Media Today

If you are looking for ways to create a more visually appealing social media strategy in 2022, then look no further than this infographic from Social Media Today. A few of the tips from the list that really stand out are:

  • Stick to 1-2 fonts
  • Use brand colors consistently
  • Use white space
  • Make text easy to read
  • Check analytics

Check out the article to get the full list.

2. Episode 79: Simplifying Your Prospect & Client Engagement Experience to Drive Growth: A Conversation with Mariner’s Brian Leitner via The Advisor Lab

How do you give someone a top experience? In this podcast, Brian Leitner, Head of Mariner Platform Solutions, Mariner Wealth Advisors dives into how advisors can build more engaged prospect and client bases. Be sure to check it out so that you can start boosting your client engagement experience and drive more growth.

3. Planning With Purpose via Advisor Magazine

In this day and age, clients expect tailored, responsive, and comprehensive advice from their advisors. The pandemic has shown the vulnerability of many peoples’ finances. It has been important to survey advisors so they better understand the ever-changing dynamics of the financial planning industry. In this article, they discuss:

  1. Motivations behind finding and choosing financial advisors
  2. The influence of others on the advisor role
  3. Evolving the client-advisor relationship with Financial Wellness
  4. Planning technology to connect more authentically
  5. Successful client engagement needs firm support

For details into each point, be sure to check out the entire article.


4. My #1 Secret For Creating Winning Marketing Campaigns via The Podcast Factory

Most advisors struggle to get more clients, as they chase down lukewarm prospects and rarely get a yes. So, in this podcast episode discover how you can go from rejection to prospects actually chasing YOU down.


5. 333. 4 Systems To Build a Resilient Advisory Practice With Jay Coulter via ProudMouth

In the world of financial advisors, how do you build a resilient advisory practice? Jay Coulter, CFP®, CIMA®, executive producer of FinancialAdvisor.TV. Listen to this podcast to learn the four key systems to help you build a stronger, healthier practice and improve business performance.

Tune in to learn:

  • 3 reasons why resilience is crucial for today’s advisors
  • How to improve your client communication through business and social touchpoints
  • Scalable systems that boost business efficiency
  • What it means to own your investment process
  • How FinancialAdvisor.TV is powerful syndication of advisor-focused content


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