Let’s jump into the newsletter discussion and provide you with ten tips on how to get people to sign up for a newsletter and take your newsletter marketing to the next level.

10 Tips to Get People to Sign Up for Your Newsletter

1. Create a dedicated newsletter landing page

Any form on your website can act as a portal to sign up for the newsletter. But having a dedicated page for your newsletter sign-up can provide many unique benefits. By listing out the features you will deliver through your newsletter, you provide prospective subscribers an incentive to sign up. 

Make sure that your landing page is optimized for search engines and use it as a call to action that you drive to from social ads and posts. For example, try using a video on your newsletter signup page. 30% of top landing pages use video content.

2. Promote your newsletter on social media platforms

 Social posts have some strengths and some weaknesses. One power is that they can get in front of many eyes. One disadvantage is that they don’t stay in front of those eyes for very long. 

By including links to your newsletter subscription page, you can increase the efficacy of a blog post by capturing the attention of a casual investigator long-term. This will help you stay top-of-mind when they need your services most. In addition, 73% of marketers say that social media is an effective way to attract newsletter subscribers. 

3. Make use of quality content as a lead magnet

 At this point, we’ve all signed up for many newsletters. You will be competing for the attention and commitment of your potential subscribers. For this to work, you must provide them with quality content. 

When potential subscribers see that they will be receiving important information applicable to their lives, they will be more likely to commit to subscribing to your newsletter. Year-over-year growth in new users is 7.8 times higher for those providing the highest quality content.

4. Place forms throughout your site (but not too many)

Include a form to sign up for the newsletter that appears on all pages. You’ll never know what part of your website will finally Inspire someone to want to take the step to subscribe to your newsletter. So make sure they don’t have to go far to find the way to sign up. It may even make sense to include forms between paragraphs in blogs, your sidebar, or your footer. 

You have to walk the line between providing a simple way to sign up for the newsletter and making your page too busy. Work with a qualified CX designer to determine the right amount of forms to add.  76% of business professionals say improving CX is a high or critical priority. 

5. Let the user know they can unsubscribe at any time

 there is nothing worse than a newsletter that won’t let you go. Be sure to use newsletter software that provides your subscribers with an easy one-step unsubscribe process. On top of that, make sure they know before they sign up that unsubscribing will be instant and straightforward. 

Of course, you don’t want them to unsubscribe, and hopefully, they won’t, but knowing they can give them peace of mind when providing you with their valuable information. Generally, an unsubscribe rate below 0.5% is a reasonable unsubscribe rate for a newsletter. 

6. Take advantage of pop-up forms

There is one important fact you need to know about pop-up forms –  they work. One of the most effective forms of pop-up forms is the exit form. This form pops up when someone goes to leave your website. 

So that final call to action to join your newsletter will often hit them at just the right time, giving them a chance to remain in contact with you while still letting them end the current session with you. Some pop-ups see conversion rates as high as 50.2%! But the average conversion rate of the very best pop-ups was 9.28%. 

7. Make your newsletter shareable

 provide Links at the bottom of your newsletter that will open a pre-formatted email allowing your subscribers to share it with friends, family, and co-workers. Making your content easily shareable is one of the best ways to turn a passive email into an active marketing asset. 

If your content is valuable enough, your email may make several trips through the inbox of different recipients. Infographics are the most shared content type for generating new subscribers and users.

8. Try out different things to see what works

If you want to get better at using a newsletter, you need to quantify what is working and what isn’t. Use newsletter and marketing software that provides analytics and information about the efficacy of your newsletter sign-ups. 

If you are using social campaigns or other promotion methods, schedule time to review the metrics and determine what worked, what didn’t, and what you can do better next time. The average open rate for newsletters in the financial industry is 21.56 percent

9. Organize a contest or giveaway

 everyone loves a prize. Consider giving away something simple like a gift certificate to a coffee store or a piece of Swag like a coffee mug or t-shirt to 1 subscriber who signs up in a given period. Even though the value of the prize may be small as far as dollars are concerned, the perceived value can be tremendous to your prospective clients. Get ready for more subscribers than you might expect. 33% of contest participants are open to continuing to receive a newsletter with more information about the company.

10. Offer incentives exclusive to subscribers

 think of your newsletter subscribers as more than just an email list. They are a club. It is a club that you have formed and are in charge of. Offering benefits to your subscribers will make your Club seem more attractive to other potential prospects and clients. Think of unique offers you can give those who subscribe. Include these offers on sign-up pages and in Social posts. 85 percent of customers cite potential discounts as the most important reason for signing up to receive emails from companies seeking your business.

A newsletter is one of the most powerful tools you can have in your marketing toolbelt. Using these ten tips and strategies can make it even more effective and use it to grow your business.

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