Happy Tuesday! Welcome to the last “Trending This Tuesday” blog of 2021. ? It’s hard to believe, as it seems like this year has flown by. To close it out, check out today’s blog, sharing articles on how to use your blog to attract clients in 2022, how to get referrals without asking and much more.

1. How To Use Your Blog To Attract Clients in 2022 via Twenty Over Ten

According to The Business Research Company, the global financial services market size is expected to grow from $20.4 trillion in 2020 to $22.5 trillion in 2021. So, how can you stand out in the coming year in this saturated industry? It’s all about boosting SEO and blogging in the coming year, and here are nine ways that you can use your blog to attract your clients in 2022.

  1. Provide an improved content experience
  2. Use data-driven blogging
  3. Create content that is highly visual
  4. Utilize multimedia and share it across multiple platforms
  5. Keep voice search in mind
  6. Don’t forget about visual search
  7. Write long-form content
  8. Utilize email marketing
  9. Share your blogs across multiple social platforms

Learn more about each point in this blog.

2. The Biggest Mistake Advisors Make With a Prospect via Advisorpedia

As a financial advisor, you know the importance of prospecting. And every once and a while, we are going to make mistakes, so what are the biggest mistakes that advisors have made with a prospect?

  1. Assuming that people don’t like cold calls and not understanding why
  2. Assuming that people prefer communicating via their phones
  3. Calling people before they are ready to be called

So, how can you connect with more prospects in 2022? Give this article a read to find out.

3. Writing Wednesday: Do I Contradict Myself? The Number 1 Lesson Walt Whitman’s Famous Line Can Teach Writers via Perfectly Planned Content

When it comes to your writing, change can be a good thing. How can you create content in the coming year that draws in your audience?

  1. Embrace your creative ideas and imagination
  2. Record all of your ideas, even the “bad” ones
  3. Update and refresh your old content
  4. Keep writing and keep changing

Get all the insight in the video below.


4. How Financial Advisors Can Get Referrals Without Asking via The Podcast Factory

Referral leads are better than making calls to colder leads or random people. However, many advisors still struggle to get leads, and that is because they ask for them. However, it doesn’t have to be hard and when done right, you will see a pipeline of referrals coming in.

Tune in to learn more!


5. How to Choose a Color for Your Website [Infographic] via Social Media Today

Are you looking to refresh your branding approach for 2022? Choosing the best brand colors is a great way to start, so how can you pick the best colors for your site? This helpful infographic from Social Media Today weighs in.

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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