For this week’s “Trending This Tuesday” we’re bringing you the do’s and don’ts when it comes to a strong social media marketing strategy, how to write strong copy for your website’s homepage, tips for using video in your marketing and more! 

1. 24 Do’s and Don’ts of Social Media Marketing [Infographic] via Social Media Today

If you’re looking to boost your social media marketing, then this handy infographic shares some of the do’s and don’ts of a successful strategy. This handy infographic below will ensure that you’re making the most of your efforts.

2. How To Write Engaging Copy for Your Advisory Site’s Homepage via Advisorpedia

Your homepage is the most visited page on your website, so it’s crucial that you’re drawing in your audience. How can you do this? We’re sharing eight tips for writing engaging copy on your firm’s homepage:

  1. Clearly explain what you offer
  2. Make sure your Unique Value Proposition is clear
  3. Ensure your content is scannable
  4. Use the right keywords
  5. Use strong calls to action
  6. Make sure your website passes the 5-second test
  7. Use eye-catching imagery
  8. Include social proof

Learn more about each point in the full article from Samantha Russell.

3. How Financial Advisors Should Use Video: Top Tips To Getting Started via Twenty Over Ten

Video is an incredible tool to use in your marketing, as it not only provides useful information but it “humanizes” your brand and allows others to learn more about you and your business. This handy article breaks down:

  • Creating a video strategy
  • Creating shareable and engaging video content
  • Necessary tools & equipment
  • Best ways to share via your website/blog/social media accounts

Learn more about each point in the full article.


4. Your Prospects Don’t Have Short Attention Spans via Red Zone Marketing

Do people have short attention spans? We used to think they did, however, there are different types of attention spans that we are given. So, how can you create the type of content that draws your readers in and makes them want to find out more? This article from RedZone Marketing weighs in.

5. 10 Ways Financial Advisors Can Use ChatGPT via Three Crowns Marketing

Integrating AI into your marketing can really give your strategy a boost. And one of those tools is ChatGPT. So, what exactly is this tool and how can you use it? It is a language model developed by OpenAI that can generate human-like text based on a prompt. It uses advanced deep learning algorithms to analyze and understand language, enabling it to respond to questions and complete tasks such as proofreading, writing emails, and generating social media posts. So, to break it down…it has the potential to be an incredibly helpful tool! And Justine Young is sharing ten ways that advisors can use it in their marketing.

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