We’re over halfway through January, and we are moving full steam ahead! This week, we’re bringing you some of our top articles on everything from shooting videos to defining your brand this year and so much more. 

1. Your Ultimate Beginner’s Guide to Shooting Videos With Katie Braden (Ep. 395) via ProudMouth

If you’re wondering if it’s easy for advisors to record, edit and share videos, then the answer is yes. In this episode, Matt Halloran speaks with Katie Braden about easy ways to create high-quality videos that attract ideal clients and deepen existing relationships. It’s full of some really great information, and some of the things that she discusses are:

  • Why your audience is psychologically drawn to this medium
  • The biggest, most distracting mistakes advisors make on video and in virtual meetings — and what to do instead
  • Ways for advisors to easily get started (plus, a step-by-step guide to shooting your first video)
  • Why you don’t need to spend thousands on equipment to create high-quality content
  • What’s included in her PodRocket Academy course, “Easily and authentically grow with video”
  • And more

Tune in so you can start recording and connecting!

2. Planning for 2023 – Defining Your Brand and Content Mission via Social Media Today

As we are almost three weeks into the new year, many marketers are looking to boost their strategy. In this article, Andrew Hutchinson shares tips for defining your brand and content mission so that your business can really take off in the new year.

3. 10 Financial Advisor Marketing Strategies to Grow Your Business via Twenty Over Ten

Advisors have a lot of competition in the industry, so in order to stand out, there are some things that should be done. Justin Adams shares ten marketing strategies to grow your business in 2023, including:

  1. Focus on building your brand
  2. Build trust through authentic marketing
  3. Invest in social media
  4. Share meaningful content
  5. Don’t fall for common social media traps
  6. Creating and maintaining a marketing schedule
  7. Tracking your success
  8. Prioritizing email for your communication
  9. Optimizing your website for conversions
  10. Starting a blog

This article breaks down each point, so keep reading and boost your business in the new year!

4. 5 Steps for Advisors to Define Their Marketing Needs for 2023 via Three Crowns Marketing

What are your 2023 goals for your firm? If a stronger marketing strategy is one of them, then follow these five steps to help figure out what you want to accomplish and define your marketing needs.

  1. Define your goals
  2. Set a budget
  3. Determine your level of involvement
  4. Create an execution plan
  5. Assemble an all-star 🌟 marketing team

We’re almost three weeks into the new year, and we are excited to execute and take on the year!

5. Inbound Content Marketing: A Powerful Gravitational Force via Advisorpedia

Outbound marketing and cold calling are out and inbound marketing is in. And to ensure that you are getting the most out of your inbound marketing, getting quality leads, etc. you need to ensure you are putting out the type of content that attracts.

This insightful article dives into:

  • What inbound content marketing is
  • Examples of inbound content marketing
  • The case for using it
  • The main problem with it
  • How to assemble a team of experts-and more!

Let’s dive right in!

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