We’re almost halfway through March, and we are loving this week’s roundup blog! With tips for maintaining your online reputation to the YouTube statistics that you should really be paying attention to, this “Trending This Tuesday” is sure to spark some marketing ideas!

1. 8 Keys for Effective Online Reputation Management [Infographic] via Social Media Today

Online reputation management is so important especially in the era of digital marketing, especially with everyone posting on social media. So, how can you monitor your online management? Here are eight tips that can help.

  1. Audit your online reputation
  2. Establish an online reputation management strategy
  3. Monitor brand mentions
  4. Plan your crisis management strategy
  5. Encourage customer reviews online
  6. Manage negative online reviews
  7. Create on-brand content
  8. Choose influencers wisely

This infographic breaks it down.

2. 30 YouTube statistics to power your marketing strategy in 2023 via SproutSocial

YouTube plays such a big role in your marketing and your online presence. More than 500 hours of content are uploaded onto the platform every minute, so it’s an incredible way to learn new things and share your content. These 30 stats will help you to better understand your video marketing strategy. It’s broken down into:

This is a great read, and it can really boost your video marketing strategy.

3. How To Create a Digital Marketing Strategy for Financial Services via Advisorpedia

Today’s digital landscape is crowded and competitive, and the needs and wants of consumers are constantly changing. And even though your first impression starts online, with a strong brand and website being key, that can only take you so far. How can you develop a strong digital marketing strategy? Carden Calder breaks it down into these steps:

1. Get clear on your unique selling proposition (USP) and market positioning

2. Understand your target audience through buyer personas

3. Develop your marketing funnel & overarching marketing strategy

4. Define your digital marketing goals and objectives

5. Evaluate your current marketing activities, channels, resources, and tools

6. Develop a content strategy

7. Consider your channel strategy

8. Follow best practices for customer acquisition and nurturing

9. Increase customer retention

10. Determine whether you need to Insource or outsource your marketing needs

Learn more about each point in this insightful article.

4. Use Market Intelligence to Take the Guesswork Out of Prospecting via RedZone Marketing

Prospecting is much easier when advisors take a narrower approach. And luckily, your ideal clients probably reside in a narrow niche or in a readily identifiable market based on demographics, careers, interests and shared financial concerns. And by conducting market research, will reveal critical information so that you can understand the best methods for communicating with them, and you can tailor your content to best reach them.

So, how can you gather market intelligence as an advisor?

  1. Identify a target audience or niche
  2. Gather intelligence from your client files
  3. Conduct client interviews
  4. Explore social media profiles

Once you figure this out, you can figure out what sets you and apart, identify your expertise and tailor your strategy. Learn more about each in the full article.

5. 10 Best Podcasts for Financial Advisors in 2023 via Three Crowns Marketing

Podcasts are such a great way to connect with your audience! Not only do we think it’s a good idea for advisors to start a podcast, but we love listening to them too! And we are loving this roundup from Three Crowns Marketing of the best podcasts for financial advisors in 2023.

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

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