Dated: November 2020
Unless otherwise defined in this Service Attachment, capitalized terms will have the meanings given to them in the Agreement. This Service Attachment governs your Paid Search Package subscription.
1. Definitions.
1.1. “Paid Search Package” means the Paid Search Package you ordered in the applicable Order Form. There are three different Paid Search Packages: Brand, Target, and Omni. All Paid Search Packages, including Brand, will have all the benefits set forth in the “Paid Search Campaign” in Section 2. The Target and Omni Packages shall have the additional options respectively set forth in Sections 6 and 7 of this Service Attachment.
1.2. “Paid Search Strategist” means a Paid Search Strategist who will oversee your Paid Search Package.
1.3. “Paid Search Campaign” means your specifically designed Paid Search Package.
2. Subscription Term. The initial term of your subscription to the Paid Search Package shall be six (6) months (the “Initial PPC Subscription”). After your Initial PPC Subscription, your subscription to the Paid Search Package shall renew automatically for one (1) month terms until you provide us with a written request to cancel such subscription.
3. Process.
Initial Set-up
After agreeing to purchase a Paid Search Package, you will also receive an e-mail from a Paid Search Strategist that will provide you with (1) an invitation to set-up a welcome call, and (2) an onboarding survey, which should be completed prior to the welcome call. Once the survey has been completed, and during the welcome call, the Paid Search Strategist will discuss a strategy for your Paid Search Package. During this call, the Paid Search Strategist will recommend a Landing Page, which will be hosted, created, and managed by us unless we agree on a different option (a Company hosted Landing Page is recommended as such Landing Pages are optimized for performance).
Paid Search Campaign
Once you and the Company agree upon a strategy, and once you have an established Google Ad Account (see below), we will begin building your Paid Search Campaign, which shall include, at minimum, the following options available in the Brand product.
– Competitive Research | – Search Campaign Build Out |
– Keyword Research | – Creative Design for Display |
– Ad Creation | – Setup of Landing Pages |
– Geo Targeting Setup | – Ad Extension Setup |
4. Google Ad Account
5. Fees
6. Ad Spend
7. Target
8. Omni
9. Additional Project Hours
10. Your Responsibilities.