Borax and branding

What a 120-Year-Old Soap Brand Can Teach You About Social Branding

By Craig Faulkner (follow his new podcast here) A few months ago, my wife, Marilyn, and I went to Death Valley for the weekend. I had always wanted to see Death Valley, and we weren’t disappointed. It’s a fascinating place, boasting both the lowest elevation in the northern hemisphere (282 feet…

4 Things You’re Doing Wrong on Social Media

Why is it that with marketing, you never quite know if you're doing it right? Like many elements of business, sometimes you just have to try, test, see results, and adjust as needed. On our blog, we talk a lot about tips for improving your social media presence, following, content, and likability.…

5 Things Clients Want From an Advisor’s Facebook Page

When it comes to Facebook, if you build a Business page, there's no guarantee any clients or prospects will come. There are two main ways for building your social media following: through advertising or word-of-mouth. But there's only one way to maintain your following: give your clients and…

What is Facebook Live and Should I Be Using It?

We've frequently shared the power of using video in marketing and live streaming is the most budget and time-friendly option available. It can also be the scariest, as it's live and there are no retakes. Despite the shock of suddenly becoming a video star, live streaming is quickly growing in…

Facebook Live: What It Is and How Advisors Can Use It

Facebook Live is one of Facebook’s newest technology offerings that allows people, public figures, and pages to share live video with their friends and followers on Facebook. Live is available to all pages and profiles on Facebook and can last up to 90 minutes. After a video is broadcast, it is…

What are Hashtags and How Do I Use Them in My Social Media Marketing?

A hashtag is a word or phrase following the pound sign (#) used to identify a message regarding a specific topic, typically a trending topic or a topic people are searching for, such as "recipe" or "GameofThrones." Hashtags are powerful, particularly on Twitter. Posts with hashtags get 60% more…

How an Advisor Landed a $2 Million Account Using FMG Suite

It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…

social media creativity

How Service Professionals Can Reach Billions of Prospects on Social Media

Traditional advertising usually consists of things like direct mail, billboards, and commercials. But often, these advertising techniques can be extremely expensive, and it can be hard to measure your return on investment (ROI). But luckily, there are a vast amount of options available to marketers…

Can I Post Too Much on Social Media?

A lot of services professionals we work with are concerned about posting too often on social media. They worry they’ll annoy their fans and followers. However, through our experiences, we’ve discovered some interesting trends when it comes to social media posting frequency. In our latest marketing…

Announcing the Launch of Your Social Media Profiles

Congratulations! You've just created your social media profiles. Now the question is, how do you get your clients and connections to like and follow your pages? Your first step is to send out an email announcing your launch. Below, we've created a basic template. If you're a financial advisor with…