Instagram is one of the top social media platforms in the world — but should financial advisors use Instagram? This is a question our marketing specialists get all the time. Instagram makes it easy for a business to find new clients with targeted marketing, gain insights into their audience, and begin building new relationships.
If you think Instagram is just for a younger audience or learning how to set up an account, posting compliant content, and creating ads is too much work, think again. According to WealthManagement, almost half of 30 to 49 year olds use Instagram, while about a quarter of 50 to 64 year olds use the platform — and creating profiles for financial advisors on Instagram is quick and easy.
Posting content to Instagram is intuitive and because the platform is all about visual content, you can use more images and video to get your message across, instead of typical written content. Since Instagram ads are handled by Facebook, the formats used may already be familiar to you, and if not, are easy to understand and use. So if you want to join successful financial advisors on Instagram and engage target audiences like millennials, there’s no reason to not get started today.
If you want to target new millennial clients, becoming an Instagram financial advisor might be the best way to do it. Join FMG Suite marketing experts Kirk Faulkner and Charlotte Spangler as they discuss whether financial advisors should use Instagram to promote their business.
Need a guide to get your Instagram financial advisor campaigns up and running quickly? Get a free demo of our automated social media and email campaign marketing solution, Attract™.
