Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Our Top 7 Favorite Logos + 10 Ways to Improve Yours
The logo you show the world is the first impression your firm makes. That’s why you want to create a financial advisor logo that shows off your brand’s personality and really connects with your audience. It creates a feeling for the rest of your webpage and hints at some of your values and…
10 of the Best Company Swag Ideas for Your Advisory Firm
You hear that word a lot when it comes to items that companies give away. Company swag is a great way to build culture and also to boost your brand presence by providing clients and prospects with something that will keep you “top of mind” when they see the item. Companies are getting more and more…
3 Simple DIY Tips for Financial Advisor Headshots
They say it only takes seven seconds to make a first impression during an in-person introduction – but what about online? As a financial advisor, you get one chance to grab a potential client’s attention, and a headshot can be a great way to do so. This means having good financial advisor headshots…
Brand Engagement for Financial Advisors
What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. That's why it's important to maintain a branding for financial advisors that connects with your potential clients via touch points along…
How to Create a Customer Persona That Fits Your Business
Knowing your clients and their needs is the first rule in the financial advisor field. But how well do you really know your customers? Surprisingly, you most likely don't know them as much as you should, which is one of the biggest marketing mistakes. Not having a deep understanding of your client…
How to Surprise and Delight Clients
Clients are the lifeblood of every business, regardless of industry. Financial advisors especially should make sure customers feel appreciated. To distinguish themselves from others in the industry and make clients feel special. For this exact reason, going the way of surprising and delighting is…
How to Build a Financial Advisor Website
An optimized and personalized website is the hub of any successful digital marketing campaign, so learning how to build a financial website is a skill every advisor should learn. Websites are great for bringing in prospective clients and giving them a taste of what you offer as an advisor. It's…
So You Want To Be a Thought Leader
What do leaders like Steve Jobs, Seth Godin, and Thomas Edison have in common? Although they created legacies in very different industries, they were all considered thought leaders. So what exactly is thought leadership? And what does it mean for your practice? Or how to build thought leadership?…
The 4 Elements of Brand Voice
Financial advisors are just like any other business when it comes to defining a brand; they need to express it well to communicate the right message to prospects and clients. It is one of the most crucial things an advisor can do to grow their business. Brand voice is extremely important, learn…
