Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.

So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.

We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.

When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.

7 Steps to Claim and Optimize Your Google Business Profile

Google Business Profile is a free tool from Google that's not only beneficial to financial advisors, but something we consider a necessity for SEO. This is because your Google Business Profile (GBP) is one of your company’s most visible assets for local searches: According to Google, half of all…

Behavioral Science Techniques to Elevate Your Website

Financial advisors always look for new ways to innovate and elevate their websites. And that's for good reason, since the website is the lifeline and center point for all financial advisors. Behavioral science can help bridge the gap between client and advisor. Important information can be found…

Advisor Holiday Marketing Checklist

The holiday season is upon us, and that means that financial advisors should start thinking about their advisor holiday marketing strategy. The holidays can be a hectic time, with record sales numbers of up to 943 billion. It's no wonder so many business and companies focus their marketing during…

Your Daily Digital Marketing Schedule

Setting a strategic digital marketing schedule is a great way to ensure your marketing channels are up-to-date and support your long-term goals. And whether you’re working solo on your firm’s marketing efforts or have a department assisting you, having a clear list of tasks and dates helps keep…

Top Marketing Trends for Financial Advisors in 2023

Regardless of which platform you use to market your business, there are always trends that financial advisors can use to boost their marketing success rate. Trends help financial advisors stand out against competitors, produce new ideas and opportunities, and draw attention to your business. So…

Our Top 7 Favorite Logos + 10 Ways to Improve Yours

The logo you show the world is the first impression your firm makes. That’s why you want to create a financial advisor logo that shows off your brand’s personality and really connects with your audience. It creates a feeling for the rest of your webpage and hints at some of your values and…

How to Craft a Marketing Strategy for Family Offices

Most advisors use marketing for lead generation and capture to grow their client base. Family offices, on the other hand, have traditionally remained private with little need for a broader public perception. But there has been a recent shift, as family offices begin to incorporate similar marketing…

10 of the Best Company Swag Ideas for Your Advisory Firm

You hear that word a lot when it comes to items that companies give away. Company swag is a great way to build culture and also to boost your brand presence by providing clients and prospects with something that will keep you “top of mind” when they see the item. Companies are getting more and more…

5 Marketing Tactics Bringing Real Results (From Real Advisors)

What marketing tactics work best? In the case of financial advisors, the success of your marketing is less about your specific tactics and more about pinpointing what makes your firm marketable in the first place. For that reason, rather than listing best practices, our very own Samantha Russell…