We’re off to a great start for the week and wanted to keep it going with a “Trending This Tuesday” article. From LinkedIn post tips to email personalization strategies and more, this is a great roundup! 

1. Planning for 2023: LinkedIn Posting Tips via Social Media Today

If you’re looking to update your LinkedIn social strategy this year, then this article is for you! It covers best practices, including:

  • The posting process
  • General posting tips
  • How to use hashtags
  • Content types
  • When to post-and more!

They’re breaking it all down and more, so be sure to check out the full article.

2. 8 Email Personalization Strategies Financial Advisors Can Use To Improve Engagement via Advisorpedia

Email marketing is an incredible way to reach your audience, with an ROI of $42 for every $1 spent. And if you’re looking to better connect, then these personalization strategies can help.

  • Send emails using a name, not a brand
  • Add a photo to your signature
  • Add emojis to the subject line
  • Use the reader’s name when appropriate
  • Optimize for popular email providers
  • Include a video
  • Provide relevant articles and comments on current events
  • Consider other forms of communication

Learn more about each point in the full article.

3. Creating a 30-Day Social Media Plan via Sprout Social

If you want to deliver high-quality content that speaks to your audience by entertaining them and teaching them, then a strong social strategy is the way to do this. This 30-day social media plan breaks down how you can:

  • Create an effective social strategy that aligns with audience interest
  • Diversify your content and build a robust content calendar
  • Determine business value driven by social

Learn more in the full article!

4. 5 Things that Make Podcasting the Key to Growth in 2023 for Financial Advisors via Three Crowns Marketing

Podcasting is a great way to reach people in a relatable way, by opening up conversations about different topics that can benefit your audience. Podcasting can:

  • Build your company brand

  • Help you to engage with your audience

  • Allow you to become a thought leader

  • Generate leads

  • Help your firm receive more value for your content marketing spend

This blog breaks down each part so that you can start podcasting and bring your marketing to a whole new level.

5. Landing Pages for Lead Generation: Conversion Driving Tips for Financial Advisors via Twenty Over Ten

Landing pages are a great tool to increase lead generation because they allow you to create individualized messages for different, targeted niches. They allow you to make your message ultra-specific, as there is:

So how can you implement them on your website? This blog breaks it down!

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