A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

Brand Engagement for Financial Advisors

What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. Maintaining a brand that connects with your potential clients via touch points along the client journey that aligns with your core values…

5 Paid Ways to Boost Website Traffic

In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…

How Advisors Can Personalize Their Digital Marketing

Personalized marketing, which we explained in our last post, is a growing trend among businesses large and small. Because we live and shop in such a customer-centric marketplace, consumers expect personalized messages and recommendations from brands with whom they interact. Studies show that…

What Really Matters for SEO for Financial Advisors?

SEO is a tricky topic for financial advisors (and marketers in general) largely because there is a lot of misinformation. Ask 10 different SEO experts and you’ll get 10 different opinions on what works and what doesn’t. One reason is that Google’s algorithm is constantly changing so what worked…

New Product Feature: Article Audio Player

One of the many things that sets FMG Suite apart from the competition is our content library, featuring more than 400 videos, articles, and presentations. Along with adding new pieces every month, we also work on improving how people digest the content. The articles in your website's content…

Making Your Content More Readable with Headers and Subheads

As marketers, we spend a lot of time on our website content and blog posts because we hope that every visitor will read it all. The truth is, though, that in the world of web reading this isn’t the case. Instead, visitors scan pages and look for key points right away instead of reading it like a…

I Want to Update My Website. Where Should I Start?

Once your website is built, you still need to regularly update it. Generally speaking, we recommend service professionals make small updates to their website at least once a year and plan for an entire website makeover every three to five years. Website trends are constantly evolving and if your…

How Do I Decide What Content to Create For My Website?

A lot of financial professionals ask us about the kind of content they should be creating and sharing on their website. Should they cover a wide spectrum of financial topics, or should they narrow their focus depending on their specialty? In our latest marketing tip video, we share our…

storytelling in blogs

5 Reasons Why Your Website Needs a Story

We all remember the magic of being a child lying in bed, reading a story and transporting ourselves into a new world. Stories have captivated our attention since the beginning of time and continue to be important in the world of content marketing. We believe that the best way to convey your true…

website design for financial advisors

How to Choose Your Website’s SEO Keywords in 4 Steps

Writing your website content and selecting the design of your website calls for the right side of your brain to step up to the plate. Choosing your SEO (search engine optimization) keywords is where your left side takes center stage. Here, we’re going to review the importance of the right keywords…