When someone visits your website, it only takes 50 milliseconds to form an opinion – so make it count. Here are five proven techniques you can implement now to make your website stand out.
Plan Your Website Theme and Structure
Identify your target audience and create content and navigation that is relevant to their needs and interests. Keep navigation titles simple and concise. Don’t confuse customers on what the page is. Start with the basics: Home, About, Services, Blog, and Contact pages. Make sure navigation is intuitive and that visitors can easily find what they’re looking for.
Ensure that the Homepage Passes the 5-Second Test
In five seconds or less, visitors should be able to understand what your page is about, what you do, who would benefit from your services, and what action to take next. They should be able to quickly scan the website and get the information they need without having to read every word. Use clear and concise headlines that communicate sections of copy.
Write an Engaging and Personality-Driven “About” Page
Visitors should be able to learn about your background, experience, and personality. Avoid simply including standard headshots and bios. Instead, answer questions like “How did you get into the business? Why do you love the business? Why do you and your team love what you do?” Use the first person when telling your story and include pictures of your team!
Use “You” versus “I/We” Statements
Your website copy should be written with the focus on the viewer by using “you” statements rather than “I” statements. They are visiting your website to see what you can do for THEM. This subtle shift in language lets you address their needs directly. For example, instead of saying, “We offer financial planning services,” try, “Achieve your financial goals with our planning services.” This approach helps potential clients see the benefits they’ll receive and feel more personally engaged with your offerings.
Optimize for SEO and Mobile
Ensure your site is optimized for search engines and mobile devices. SEO (Search Engine Optimization) helps your site rank higher in search results, driving more traffic your way. Use relevant keywords and meta descriptions to improve your SEO. Also, with so many people browsing on their phones these days – 54% of all web traffic came through mobile phones in 2023 (Statista) – a mobile-friendly design is a must.
Set yourself up for website success by following these five best practices. Whether you’re creating a new website or refreshing an old one, these tips will help you take it to the next level.
Looking for more website inspiration? We have a whole gallery of sites that have implemented these practices well!
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