Does Your Website Pass the 5-Second Test?
Does Your Website Pass the 5-Second Test? Did you know that 55% of visitors spend less than 15 seconds on your website? This stat is so important because it means that you don’t have a lot of time to draw them to your website! First impressions are everything, and this is a very small window for…
Content Marketing for Financial Advisors
Content marketing has always been a big part of any financial advisor's marketing experience. What's more, whether they’re trying to attract potential clients or keep current ones up-to-date, financial advisors can also use content marketing to boost SEO and improve their SERP (Search Engine…
How to Write Effective Email Subject Lines
269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers…
Selecting the Best Images for Your Social Posts
Social media involves interacting with clients, potential prospects, and other financial advisors. This means that it's essential to do everything possible to increase engagement and get your name out there. After all, the whole point of being on social media is to grow your audience, which is…
The Financial Advisor’s Guide to PPC: Getting the Most Out of Paid Web Listings
Table of Contents: 1. What Is Pay-Per-Click (PPC) Marketing? 2. How Can You Use PPC In Your Marketing? 3. Pros and Cons of PPC Marketing It's no secret that marketing is key to the success of your advisory firm. But as a busy advisor, it can be hard to market your firm as much as you would like.…
5 Paid Ways to Boost Website Traffic
In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…
Monthly Product Update: January 2022
Each month, we collect our most recent updates into a blog post for you to explore. Discover our latest content, product updates, and resources below. Content Beyond our weekly and monthly market insights, we have new content available, including: Emails Inside Inflation (Timely Piece) Holiday…
Using Content To Reach & Nurture Qualified Leads for Financial Advisors
When an interested party investigates a financial service professional, they start a “client journey” consisting of different “touch-points.” At each step of their journey, they evaluate whether continuing down the path with the advisor will be valuable. By creating a clear journey and helping…
The Modern Advisor’s Guide to Content Marketing
Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it. In this seven-part series, our Lead Elevate Marketing Strategist, Will Gunn, shares…
Using a Marketing Wheel to Create a Marketing Plan
Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns, executing marketing tactics, and creating an overall plan contribute to creating a story. The best stories (just like the best marketing plans) are well-thought-out and focus…