With help from Cadence Wealth Partners’ Sean Williams, we make the case for advisory firms to break out of the boring and showcase personality in their marketing. Watch this interview replay to dive into the details of his fantastic website, which is not only functional but also incredibly fun and engaging.
No time to watch the replay? No problem – let’s break down the main takeaways:
The Power of Storytelling in Website Design
Sean’s website stands out because it tells a story. He leveraged the principles from the book “Building a StoryBrand,” which outlines a narrative structure that every successful story follows. A character (your client) faces a problem, meets a guide (you), and is presented with a solution that leads to transformation.
Sean’s site is a perfect example of focusing on the client as the hero using “you” statements, rather than making the company the focus with “we” statements. Clients are visiting your website to learn what you can do for them, so spotlight THEM!
Embrace Authenticity and Humor
One of the most refreshing aspects of Sean’s website is its authenticity and humor. From the bio page that reads like choosing a game character rather than a traditional slew of facts, to the clever and relatable copy throughout the site, Sean’s personality shines through. Infusing your personality into your website can build connections more quickly than a standard approach.
Sean’s humorous approach attracts clients who appreciate his genuine and approachable nature – and it repels those who might not be a good fit anyway. While humor may not be your style, be sure to add your own voice to your website.
User-Friendly Design
Sean’s site is designed to be easy to navigate, with a clean layout, large text, and interactive elements that keep visitors engaged. The use of stock photos is done thoughtfully, ensuring they complement the overall theme and feel of the site.
Plus, Sean’s “Schedule a Call” call-to-action links right to a Calendly page, making it extra easy for potential clients to book a meeting.
Sean’s journey in creating his website with FMG is a great example of how to blend creativity, authenticity, and functionality to build a site that truly stands out. If you’re thinking about revamping your website or starting from scratch, take a page from Sean’s book: tell a compelling story, be your authentic self, and make it easy for clients to engage with you. And if you need a bit of help, don’t hesitate to reach out to professionals who can guide you through the process.
