Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
Seven Tips to Writing Your First Whitepaper
Like other content marketing strategies, whitepapers are great resources to show your knowledge and establish yourself as a thought leader. But this longer form of content may have you wondering where to start. As a financial advisor, you might not consider yourself the most creative writer, but…
Brand Engagement for Financial Advisors
What is Brand Engagement for Financial Advisors? Brand engagement is the process of building an emotional and intellectual bond between a consumer and a brand. That's why it's important to maintain a branding for financial advisors that connects with your potential clients via touch points along…
Why Advisors Should Use a Visual-First Marketing Strategy (And How to Create One)
Google is the world's largest search engine, racking up 5.4 billion searches daily. Whether that's to search for food recipes, things to buy for the holidays, or even local financial advisors. Understanding the importance and impact of search engines on your business and visibility is crucial. This…
Stop Making Mountains Out Of Blogging
You've probably realized that having a blog is no longer just recipes, vacation photos, or online diaries. Instead, more and more businesses are turning to blogs as a source of communication to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from…
What is an Email Drip Campaign?
Financial advisor email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. They range in duration but are continuous outreach efforts to show your email contacts that you are thinking about them and want to…
Meet the Team: Shannon Poucher
It's time for our next "Meet the Team" blog! We caught up with DIFM Marketing Assistant, Shannon Poucher. When she isn't helping advisors get started and get the most out of their "Do It For Me" marketing, she loves reading, hanging out with her family and watching Game of Thrones. To learn more…
8 Effective Ways Financial Advisors Can Get More Referrals
Building a referral-based practice as a financial advisor starts with earning trust and giving people a reason to talk about you. Use these 8 tested strategies to attract more referrals and fill your prospect pipeline. Why Referrals Are the Lifeblood of Financial Advisors Referrals are one of the…
Financial Advisor Website Showcase: WizdomOne Group
Today's Advisor Website Showcase, we are joined by Gregg Pajak of the WizdomOne Group. From the get-go, Gregg was excited to answer our questions about the firm, how they handled remote work, the site's design, and much more. Unquestionably, this was a wonderful experience for both sides.
Attracting Leads with Video Prospecting
Financial advisors are constantly evolving within their industry and how they do business. At first, it was making cold calls and hoping you could convince someone to give you a chance. Now it's different, it's about connecting and keeping clients engaged. Nothing is as simple as making a single…
YouTube’s New Handle System
YouTube has taken over the internet as its number-one source for video content. Hosting over two billion active users in 2022, it’s not hard to see why so many financial advisors choose to upload to the site. As popular as it is, it's no surprise that YouTube is looking for new ways to evolve its…
4 Video Marketing Ideas for Financial Advisors
Financial advisor video marketing is one of the most powerful formats for creating effective marketing content. The saying goes that a picture is worth a thousand words. A Forrester study found that 1.8 million words describe 1 minute of video. That’s a lot of words! This marketing power explains…
Meet the Team: Dylan Connors
It's time for our next "Meet the Team" blog! We caught up with Marketing Strategist, Dylan Connors. When he isn't helping advisors with their marketing strategies, he is training to be an officer in the Army! Talk about the ability to multitask. To learn more about Dylan, be sure to check out our…