Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
What’s the Difference Between Website Traffic and Conversions?
If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…
5 Tried-and-True Strategies for Promoting Your Whitepaper
Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've…
Customizable Websites and Video Marketing: Why This Advisor Chooses FMG Suite
Georgeanne Aist, of Aist Wealth Planning, was happy to share her positive experiences at FMG Suite. She is…
3 Myths About Local Business Listings
We get it. The idea of business directories, such as White Pages, sounds…
What are Local Business Listings?
Local business listings refer to online directories where a business' vital information is listed, including contact information, address, website address, and (possibly) photos. Think of it as a modern version of the Yellow Pages. Having your business listed in as many of these business listings…
5 Reasons Why Local Business Listings Matter for Financial Advisors
Like most marketers, we've been guilty of this critical marketing error: focusing on the big,…
Why Should I Be Concerned About SEO?
SEO is a complicated topic for advisors. Financial services is very different than most businesses that SEO caters to, such as restaurants and clothing stores. While SEO is important for financial advisors marketing their business, some strategies work better than others. In this week's marketing…
What Really Matters for SEO for Financial Advisors?
SEO is a tricky topic for financial advisors (and marketers in general) largely because there is a lot of…
The Difference Between Global and Actionable Data and What Advisors Can Do With Them
For the analytically-minded advisor, one of the most exciting parts…
How Much Weight Should I Place on SEO?
SEO can be a dangerous word in the marketing world. There are a lot of differing opinions and conflicting strategies floating around. Some professionals live by SEO, while others debunk the myth of its importance. In this week's marketing tip video, we share our honest opinion on SEO and what it…
Content vs. SEO: What Matters More for Financial Advisors?
Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? And how can I improve my SEO? If I pay enough for SEO, will I get new clients?…
How Advisors Can Start Video Streaming
Over the past few months, we’ve really ramped up our Live Video Broadcasts. In these…