Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
The 4 S’s to Social Media Success
By now, social media has been around long enough for people to know what works and what doesn’t. As a critical part of any business’s marketing plan, acing your social media strategy can help you achieve major results. Whether you are just starting out or need a little refresh, you need an update…
5 Email Subject Line Types Proven to Work for Advisors
Writing strong email subject lines is critical to every advisor’s email marketing strategy. In fact, according to Convince&Convert, 33% of people open emails based on subject lines alone, making the subject line a deciding factor in the effectiveness of your email. How can you write…
Financial Advisor Showcase: FSC Wealth Advisors
For our latest Financial Advisor Website Showcase, we are joined by James. M Comblo, CEO of FSC Wealth Advisors. James has seen some amazing results from his updated FMG website.
Meet the Team: John Bacin
It's time for our "Meet the Team" blog for May, and we got to chat with Marketing Automation Manager, John Bacin. He is a huge part of our team at FMG, but when he isn't crushing it at work, you can find him skateboarding, working on a podcast, spending time at church and a lot more! To learn more…
The Financial Advisor’s Guide to Facebook
Facebook is one of, if not the most popular social media platforms of our time. With a staggering active user base of around 2.9 billion people worldwide, it's no surprise to find that financial advisors are making use of the platform to engage with clients, market their business, and much more.…
Instagram Marketing for Financial Advisors
Social media has become a central point in marketing and advertisement. One of the biggest platforms is Instagram, hosting 2.3 billion active users as the 4th most-used social media platform and 8th most visited site on the internet. It's no wonder financial advisors might want to explore the…
Selecting the Best Editing Solution for Your Video Marketing Plan
As video marketing continues to skyrocket, the need to edit videos increases. With more financial advisors creating video content for their marketing plans, the need for editing software also grows. But one size fits all for these programs is not a phrase that works. Each editing software has its…
What’s the Difference Between Google Analytics and Google Search Console?
As a financial advisor, you’re probably pretty comfortable working with numbers. Mastering analytics is important to any digital marketing and SEO strategy, and there are plenty of resources that can help. Google Webmasters Tools (GWT) is a valuable (and free!) resource that helps users uncover…
Guide to Effective Email Marketing for Financial Advisors
Why Email Marketing Works for Financial Advisors As a financial advisor, staying connected with clients is essential—but how often should you reach out? In 2022, email remained the dominant communication channel with over 4.3 billion users globally. This means many of your clients prefer email over…
Meet the Team: Lexie Williams
It's time for our "Meet the Team" blog for April, and we got to chat with People Team Coordinator, Lexie Williams. She is such an integral part of our team at FMG, but when she isn't crushing it at work, she loves to spend time outdoors, play tennis and is even planning a trip to the US Open this…
5 Steps to Get Started with Video Marketing as a Financial Advisor
Video marketing has become beneficial to any financial advisor's marketing portfolio. Whether it's editing together an eye-catching commercial or long-form content, video has become an essential tool in any financial advisor's marketing repertoire. In fact, in 2023, online video is expected to…
Financial Advisor Client Communication: 4 Tips to Create Your Communication Strategy
Client communication is easily one of the most crucial elements of a successful business. Being able to efficiently and effectively communicate with clients can be the difference between satisfied customers and scathing reviews. Customers want to understand what's going on, and if a financial…