How Financial Advisors Can Segment Their Email Lists
There's no nice way around it: email marketing takes a lot of work. There are so many moving parts, and the smallest adjustments to one element can affect the rest. For beginners, email marketing is like a game of Jenga. You take greater and greater risks in the hopes of avoiding total collapse.…
[SlideShare] 5 Signs it’s Time to Clean Up Your Email List
There's no time like the present to clean up your email list. Included in this SlideShare are five telling signs it may be email spring cleaning time for your business: View the original SlideShare here.
5 Signs It’s Time to Trim the Fat Off Your Email List
Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most…
5 Marketing Tactics You Can Still Accomplish in 2016
Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…
The Top 4 Email Marketing Trends for 2017
We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing email campaigns. Like any other strategy, email marketing is constantly evolving to…
How Advisors Can Personalize Their Digital Marketing
Personalized marketing, which we explained in our last post, is a growing trend among businesses large and small. Because we live and shop in such a customer-centric marketplace, consumers expect personalized messages and recommendations from brands with whom they interact. Studies show that…
How Do I Craft a Great Email Subject Line?
It doesn't matter how good your email content is. If you don't have an enticing subject line, no one will open your email. In our marketing tip video, we share a few essential tips for writing subject lines that encourage your contacts to open and engage with your emails. After watching our video,…
How to Build an Engaged Email List that Results in New Clients
New technology, marketing tools, and communication methods appear on the market nearly every month, but email has continued to remain the universal, most widely used platform to conduct business online. Despite the growing importance of social media, email still remains at the top of the pyramid.…
How To Upload Your Contacts Into Your Email Campaigns Tool
It's important to keep your email contact list fresh and up-to-date. Once you have a lean, efficient email list, it’s time to start updating those contacts with your email newsletter. With our Campaigns tool, you can accomplish this task in three easy steps. 1. Log into your FMG Suite Dashboard. 2.…
Three Tips for Writing Emails Like a Pro
Do your clients and prospects open your emails? If not, why not? Email marketing has been with us now for almost twenty years and about 75% of email accounts belong to individual consumers, like your clients and prospects. As of 2012, there were 3.3 billion registered email accounts, with nearly…