How Often Should I Redesign My Website?
Everything can use a new coat of fresh paint after a while, the same goes for websites. As technology improves and internet browsers become more advanced, it's important for financial advisors to keep their websites up to date. But how do you know when the time is right? In this article, we'll look…
UX: The “Invisible” Elements That Fuel Business
Every time you go to a website or application and can find your way around without thinking about it, a UX, or user experience, professional has done their job. UX is like blinking — it works best when you don’t have to think about it, and when you have to think about it things become clunky and…
How to Choose the Right Website Theme
Whether you’re creating your first website or redoing your fifth, choosing a theme for your website is a big decision. You have to choose a layout, colors, imagery, navigation style, space, etc. The first step in building your website is choosing a theme. Whether you’re looking to build your own…
Let’s Get Visual: Must-Have Homepage Design Elements
In our book, The Art of Inbound Marketing, we touch on how important it is for financial advisors to use visuals on their websites. Not only are they more appealing to the eye, but research shows that pages with videos keep people on your website longer. In fact, the average user spends 88% more…
Mobile Responsive Websites for Financial Advisors: Best Practices
Mobile Responsive vs. Mobile-Friendly: What's the Difference? It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. But they are two very different things.…
The Ultimate Lead Generation Cheat Sheet
As the hub of your marketing efforts, your website serves as Ground Zero for information, education, and lead generation. But how can you take full advantage of this marketing tactic? Here, we will explain what lead generation opportunities are, some lead gen best practices, examples of how they…
7 Quick and Surefire Ways to Boost Your Website’s Conversion Rate
Website traffic is a great measure of your SEO and the interest people may have in your business, but it doesn't necessarily translate into more business. Beyond monitoring how many people are consistently visiting your site, you want to review your conversion rates. Of the X amount of people…
Know These 4 Secrets For An Amazing Headshot
While in front of a camera might not be most advisors’ favorite place to be, it’s important to have professional headshots on your website to enhance your brand and connect with visitors. As a small business owner, you are your firm and, therefore, must represent it well. In addition, website…
The Elements of a Great Logo (Plus 3 Real Life Examples!)
The logo above is from Cardinal Wealth Partners in Ohio. They make their firm name nice and clear, but still have a unique touch (the illustrated cardinal). A recent study showed that before children are able to read, they can recognize the logos of corporations like McDonald’s, Disney, and Toyota.…
This Advisor Shares How FMG Suite Helps Him Brand His Business
John E. Meinert, AAMS® is a LPL Financial Advisor, LPL Registered Principal, and the Managing Member of Meinert Wealth Management in Cerritos, California. He worked with us to start up his marketing and he was so impressed with his results, he shared with us his story. How did you learn about FMG…