Podcasts continue to grow in popularity. They educate, entertain, and build credibility. For financial advisors, that means an opportunity. Adding a podcast to your website isn’t just about sounding modern – it’s about showing value in a format today’s clients want. The podcast feature on advisor websites goes beyond uploading an audio file. The best advisor sites use smart design, clear calls-to-action (CTAs), and helpful layouts to make their podcast section work for them – not against them.
Here are five financial advisor websites that use podcasts in creative, functional, and client-friendly ways. Each one takes a slightly different approach, but all five include standout elements that can inspire your own website design.
Second Comma Makes Navigation Count
Second Comma doesn’t hide its podcast. The site places “Podcast” right in the top navigation, where visitors can spot it easily. Clicking that link brings users to a polished podcast page. Each episode sits embedded on the page, making it possible to listen directly on the site.
Below each episode, users find links to Apple and Spotify. Those links give visitors the freedom to listen on the platform they already use. That choice builds convenience – and it helps the firm reach listeners even after they leave the site.
Just beneath the episodes, the site explains how Second Comma works. The messaging stays simple. Then, a well-placed CTA invites the visitor to book a consultation. This layout keeps the visitor moving without feeling rushed. The page guides users from curiosity to content to conversion.
Retirement Matters Keeps It Current
Retirement Matters takes a clear, concise approach. The podcast page includes the most recent episodes first. Each title and summary makes it clear what the episode will cover.
Links to Apple Podcasts and YouTube give the visitor more flexibility. Some prefer to listen. Others would rather watch. By offering both options, the site meets the visitor where they are. That attention to format makes a big difference when building trust.
The page avoids clutter. There’s no extra copy competing for attention. That simplicity works in its favor – especially for users who land on the website because they heard about the podcast first.
Moneywise Guys Put Their Show Front and Center
The Moneywise Guys take visibility seriously. Their show appears on the homepage. That gives it instant exposure without requiring the user to dig. For visitors who come looking for their content, it’s a perfect first impression.
In the site’s navigation bar, there’s a drop-down under the podcast link. That dropdown includes a feature that stands out – a submission form for questions. Visitors can write to the show directly. That interaction creates a feedback loop between audience and advisor.
By encouraging user-submitted questions, the firm opens the door to better engagement. Those questions often reflect real-world concerns. Answering them on air gives the show more relevance – and it builds a sense of community.
Alliant Retirement and Investment Services Offers a Clean Experience
On Alliant’s site, the podcast gets its own spot in the top navigation. Clicking through brings users to a clean podcast page that views like a playlist. The design keeps attention on the content.
Episodes are embedded right into the page. That means no extra clicks. Users hit play and listen without distraction. Just below the episodes, the site includes a contact form. That form encourages visitors to reach out with questions or interest.
The decision to place a form directly under podcast content matters. When someone listens and feels a connection, that’s the time to make it easy for them to reach out.
9i Capital Group Builds a CTA-Driven Podcast Page
9i Capital Group makes its podcast visible right from the homepage. It’s one of the first things a visitor sees. That placement sets the tone. It tells users that the firm values sharing knowledge and communicating in modern formats.
On the dedicated podcast page, a bold CTA invites visitors to subscribe. That CTA sits at the top, before the list of episodes. This encourages long-term listeners – not just one-time visitors.
Each episode includes a short description and custom thumbnail. These details make the page easier to scan and more appealing to scroll through. By adding a visual touch and context to each episode, 9i improves the user experience and encourages more interaction.
Podcast Feature on Advisor Websites
Every advisor website in this list takes a unique approach. Some prioritize design, while others focus on interactive elements. What they all share is the strategic integration of their podcast into their digital presence through thoughtful structure, compelling calls-to-action, and intentional design choices.
A podcast serves multiple functions within an advisor’s digital footprint. It provides valuable insights to prospects, establishes credibility and expertise, and creates natural pathways for engagement. When integrated as part of a comprehensive digital strategy, a podcast transforms from a nice-to-have content piece into a powerful business development tool.
Ready to Elevate Your Website’s Impact?
Your website is one of your most powerful differentiators in a competitive marketplace. If it’s been 3–5 years since your last website redesign, it’s time to evaluate whether your digital presence truly reflects your expertise and approach. Consider how incorporating a podcast could amplify your reach.
Whether you’re looking to refresh your current site or explore how content like podcasting can enhance your digital presence, FMG’s premium website designs offer the modern, professional foundation you need. These sites are built with both aesthetics and functionality in mind, creating seamless experiences that help potential clients recognize you as the trusted advisor they’re seeking.
Without a doubt, your website is the most public expression of your brand. It only takes visitors 50 milliseconds to form an opinion – make it count!Create Gorgeous, Traffic-Driving Advisor Websites
FAQs
What is the benefit of adding a podcast feature on advisor websites?
It builds trust, improves engagement, and gives advisors a modern way to share their expertise with clients and prospects.
How do advisor websites usually showcase their podcasts?
Most sites either embed episodes directly or link to platforms like Apple or Spotify. Some also use visuals, summaries, and CTAs to drive user actions.
Is it necessary to have a podcast on the homepage?
Not always. But placing it on the homepage can boost visibility and drive more listens from casual site visitors.
How can podcasts help generate leads for financial advisors?
By including calls-to-action on the podcast page – like consultation booking forms or subscribe buttons – advisors can move listeners toward becoming clients.
Do podcasts improve SEO for advisor websites?
Yes. When paired with proper titles, descriptions, and transcriptions, podcasts can add keyword-rich content that search engines index.
Should the podcast be embedded or linked externally?
Embedding allows people to listen without leaving the site. External links offer flexibility. Many top sites do both.
How often should advisors post new podcast episodes?
Consistency matters more than frequency. A regular schedule – weekly, bi-weekly, or monthly – helps build listener habits.
Can visitors contact the advisor through the podcast page?
Yes. Some sites include forms under each episode or near the player to encourage direct interaction after listening.
What kind of podcast content do financial clients prefer?
Educational topics, market updates, and Q&A sessions with real client questions perform well. Practical advice draws in listeners.
Should advisors promote their podcasts on social media?
Absolutely. Sharing episodes on LinkedIn, Facebook, or even via email increases reach and drives more traffic back to the website.
