Blogging is a marketing strategy that isn’t going anywhere. It’s an advisor’s or insurance agent’s opportunity to share their expertise on a specific topic, be it life insurance or 401(k) plans. Beyond serving as a learning tool, it helps boost your website’s SEO and is a highly shareable piece of content you can post on social media and email to your contacts.

Even if you don’t have the time yourself to blog, you can enlist someone in your office to help or work with a professional copywriter. Need more convincing? Here are just 10 statistics that show just how much influence blogging wields:

  1. 69% of businesses say that their blogs are what gives them the most lead generation. (Hubspot)
  2. 60% of businesses who blog acquire more customers. (Sprout)
  3. 81% of companies consider their blogs “useful,” “important,” or “critical.” (Active Blogs)
  4. 37% of marketers say blogs are the most valuable type of content marketing. (Active Blogs)
  5. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Active Blogs)
  6. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. (Webbiquity)
  7. 61% of internet customers have made a purchase based on a blog recommendation. (Rhino Pros)
  8. 80% of blog traffic comes from new visitors. (Rhino Pros)
  9. When you surpass 50 blog posts, your traffic increases 53%; surpassing 100 posts leads to a 300% jump, and surpassing 200 posts causes traffic to increase by a whopping 450%. (Rhino Pros)
  10. 81% of Internet consumers say they trust information and advice from blogs. (Rhino Pros)
blogging content marketing