Growing your audience as an advisor requires more than posting updates. You need to invite your personal connections to follow your company page. Both LinkedIn and Facebook give advisors tools that make this simple. Below is a clear guide to help you build momentum on each platform.

Why Advisors Should Invite Personal Connections

Clients trust people they know. When an advisor connects their personal network to their company page, they expand reach and create credibility. A strong first step is extending an invitation to existing contacts.

How Can Advisors Invite Connections on Facebook?

Step 1: Use the “Invite Friends” Feature

  1. Go to your company page as an admin.
  2. On the right-hand side, click “… (More)” → Invite Friends.
  3. Filter and select contacts or choose “Select All” if available.
  4. Add a short personal message to explain why the page matters.
  5. Send invites.

Tip: Facebook limits daily invites, so pace your outreach. You can re-invite non-responders later.

Step 2: Share Page Content on Your Personal Timeline

Once a week, share posts from your company page. Add a personal note like:

  • “So proud of what we’re building at [Company Name]. Follow us to stay updated.”
  • “Our team just [event/update]. Take a look at what’s happening.”

Step 3: Join and Engage in Groups

As an advisor, you should contribute to local or industry groups. When appropriate, respond to questions by sharing your company’s page or relevant posts. This introduces your expertise without being pushy.

How Can Advisors Invite Connections on LinkedIn?

Step 1: Use the “Invite Connections” Tool

  1. Open your company page (admin access required).
  2. On the toolbar, select Grow your followers → Invite connections.
  3. Send up to 250 invites per month.

Step 2: Share Company Posts from Your Personal Feed

Highlight updates, blogs, or team wins. Add a personal touch:

  • “Our team loved volunteering at [event].”
  • “Excited to welcome [new hire] to the firm. Here are 5 things to know about them.”

Step 3: Tag Your Company Page

When posting personally, tag your company so readers can click through.

Step 4: Send Direct Messages

Reach out to top contacts:
“Hi [Name], we recently started a company page on LinkedIn. We share insights on [topic/industry]. I think you’d find value in following along.”

Step 5: Add Links to Your Profile

Link your company page in:

  • Your LinkedIn bio
  • Your Featured section
  • Your Current Role description

Best Practices for Advisors on LinkedIn and Facebook

  • Pace your invites to avoid restrictions.
  • Always include personal context when inviting.
  • Share updates consistently to stay visible.
  • Add value before linking your company page in groups or DMs.

Inviting personal connections on LinkedIn and Facebook gives advisors a direct path to expanding their reach and strengthening credibility. By pacing invites, adding context, sharing updates, and leading with value, advisors can turn personal networks into engaged followers. Over time, these small actions build visibility, attract new opportunities, and position the advisor as a trusted voice clients and prospects want to hear from.

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FAQs

Can an advisor invite all LinkedIn connections at once?

No. LinkedIn allows up to 250 invites per month. Advisors should prioritize their strongest connections.

How can an advisor grow followers on LinkedIn and Facebook at the same time?

An advisor can pace invites on both platforms, share updates regularly, and add personal context to every invitation. Consistency is the key to building engagement across LinkedIn and Facebook.

Does Facebook limit company page invites?

Yes. Facebook restricts daily invites. Advisors should spread them out over time.

How can advisors increase acceptance of invitations on LinkedIn and Facebook?

Add a personal message to every invite. Connections respond better when they know why following matters.

Should advisors use direct messages on both platforms?

Direct messages work well on LinkedIn. On Facebook, DMs should only be used when relevant and personal.

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