Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.
So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.
We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.
When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.
3, 2, 1, Action: The Power of Video Marketing
Leveraging video marketing can change the game for financial advisors. Studies show 79% of consumers would rather watch a video about a product than read about it (Animoto). Camera shy? You’re not alone! When we hosted a Video 101 Webinar, many of our attendees agreed that camera shyness was the…
A Financial Advisor’s Guide to YouTube
Video marketing is one of the most powerful tools for financial advisors. Learn everything you need to know about using creating YouTube videos. We keep hearing that video is on the rise as a key digital marketing tactic, but research shows it has surpassed “up-and-coming.” However, many financial…
Selecting the Best Editing Solution for Your Video Marketing Plan
As video marketing continues to skyrocket, the need to edit videos increases. With more financial advisors creating video content for their marketing plans, the need for editing software also grows. But one size fits all for these programs is not a phrase that works. Each editing software has its…
5 Steps to Get Started with Video Marketing as a Financial Advisor
Video marketing has become beneficial to any financial advisor's marketing portfolio. Whether it's editing together an eye-catching commercial or long-form content, video has become an essential tool in any financial advisor's marketing repertoire. In fact, in 2023, online video is expected to…
Attracting Leads with Video Prospecting
Financial advisors are constantly evolving within their industry and how they do business. At first, it was making cold calls and hoping you could convince someone to give you a chance. Now it's different, it's about connecting and keeping clients engaged. Nothing is as simple as making a single…
YouTube’s New Handle System
YouTube has taken over the internet as its number-one source for video content. Hosting over two billion active users in 2022, it’s not hard to see why so many financial advisors choose to upload to the site. As popular as it is, it's no surprise that YouTube is looking for new ways to evolve its…
The Beginner’s Guide To Financial Advisor Video Marketing
There are many advantages to using financial advisor videos in your marketing strategy. And as advisors adopt video, one challenge remains the same. Where do you start? There is an abundance of tips online, and many of them can be overwhelming. Expensive equipment lists, software, and setups that…
How to Create Effective Thumbnails for Your Video Content
Video creation and marketing have taken a significant role in the financial field. Businesses in financial services use video for marketing, branding, and events/updates. Meaning that video can be used in a multitude of ways. Its efficiency depends on how creative you can be. In this blog post, we…
How to Create the Perfect Intro Video
At FMG, we believe it's important to let clients and prospects know who you are and what you do. That's why we recommend all financial advisors work on a website intro video. But what is a website intro video? Well, we're glad you asked: What are Intro Videos? Intro videos are short, three to…
