Leveraging video marketing can change the game for financial advisors. Studies show 79% of consumers would rather watch a video about a product than read about it (Animoto). Camera shy? You’re not alone! When we hosted a Video 101 Webinar, many of our attendees agreed that camera shyness was the first hurdle keeping them from maximizing their marketing. We’ve provided below a few reasons to take this first leap and press record!
3… Build Trust and Authenticity with Clients
First things first—video marketing is an incredible way to build trust and authenticity. When clients can see your face, hear your voice, and get a sense of your personality, it’s like you’re right there in the room with them. This personal touch can make a world of difference, especially in a field where trust is paramount.
Videos can help you showcase your expertise, share client testimonials, and provide updates on market trends. When clients see you consistently providing valuable information, they’re more likely to trust your advice and feel confident in your services.
2… Expand Your Reach and Engage Your Audience
Videos make content creation faster and easier, as they can be shared across multiple platforms—think social media, your website, and even email newsletters. Making time in your busy day-to-day to record video can help accelerate the rest of your marketing content creation. This means you can reach a much broader audience without breaking a sweat.
Plus, videos are incredibly engaging. They capture attention far more effectively than text or images alone. Whether it’s a quick market update, a deep dive into retirement planning, or a fun behind-the-scenes look at your office, videos can keep your audience hooked and coming back for more.
1… Boost Your SEO and Online Presence
Here’s a little secret—search engines love videos. Incorporating video content can significantly boost your SEO (Search Engine Optimization) efforts. This means your website is more likely to appear at the top of search results, making it easier for potential clients to find you.
Not only that, but videos also increase the time visitors spend on your site, which is another factor that search engines consider. Including videos on a website can increase time spent on page by 88% (Forbes). The longer someone stays on your site, the more likely they are to explore your services and eventually reach out to you.
Action!
Ready to get started? Check out our Step-by-Step Video Playbook with Idea Decanter for quick video, editing, and promotion ideas. Even if you’re not comfortable on camera yet, Samantha Russell and Laura Garfield from Idea Decanter give you easy tips to get started.
You don’t need to be a Hollywood director to create effective videos. Start simple, be authentic, and watch your client relationships flourish.
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We make it easy to market effectively. Everything you need – website, email, social media, blogs, events, video and printed cards – all in one place. Whether you’re trying to reach retirees, millennials, or more, this marketing platform is the one for you.
