An excellent advisor website can make all the difference in connecting with a potential client. That’s why we’re proud to partner with Atria Wealth Solutions to help keep their sites up-to-date and modern, with clear value propositions, easy navigation, engaging content, and more. Here are 2 Atria Wealth Solutions advisor websites that highlight what makes an advisor site great while bringing traffic to their site:
1. South Carolina Federal Investment Solutions
South Carolina Federal Investment Solutions’ website is a model of clear and professional design. The homepage allows viewers to quickly identify which services the company can provide to best fit their needs, then easily navigate to schedule a consultation. The site design follows the 5-second rule, making it easy for users to find and understand the information presented at a glance.
Prospective clients may ask themselves, “What could I even learn from scheduling an introductory session?” This website has a financial goals page, where visitors can learn how SCFIS will help them reach specific goals like planning for retirement, consolidating accounts, estate planning, and more.
After clicking into one of these goals, visitors are encouraged to contact the team through a simple form for a complimentary meeting.
2. FirstCity Wealth Management
The FirstCity Wealth Management website greets visitors with a compelling tagline “Your money deserves our help”, which positions the company as a partner that provides clients with customized advice and wealth management solutions. We also love the copy “Don’t go it alone. Whether you’re a first-time investor, reimagining your retirement, or anything in between, you need a stellar team of financial professionals in your corner.”…. It’s so well written and makes you feel like you have a financial best friend who will always be there for you.
As you scroll down the homepage, you notice the copy is conversational in tone. The site is written like you are talking with a friend or neighbor, which was the intention of the firm. They wanted to put prospects at ease and make them quickly understand that working with FirstCity Wealth Management would not be intimidating in any way.
The “Your Money, Our Know How” section further exemplifies this, with easy-to-scroll columns and icons and the text “When was the last time you sat down and had an eye-opening conversation about your money, life, and goals? If it’s been a while, it may be time for some great advice from a trusted source. Whether you’re a first-time investor, wealth-builder, retirement-seeker, or beyond, we’re here for you.”
How Can You Take Your Atria Website to the Next Level?
As you can see, advisor websites are a meaningful way to differentiate yourself from competitors. As website technology evolves, implement best practices into your site to stand above the rest. Or, if necessary, redesign your website entirely. If it helps you highlight your expertise, it’ll be worth it.
To take your website to the next level, check out some premium designs from FMG. Premium websites are made to be modern and practical, allowing site visitors to have the best possible experience while searching for a financial advisor they can trust.
Create a Gorgeous, Traffic-Driving Advisor Websites
Without a doubt, your website is the most public expression of your brand. It only takes visitors 50 milliseconds to form an opinion – make it count!
